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On spring runways, makeup artists took standard blush to new heights with out-of-the-ordinary applications and textures. At Kenzo, glossy-red pigment was swept in a C shape from the top of the cheekbones to high up on the temples for a painterly effect. Over at Reem Acra, a rosy shade was dusted squarely onto the apples, and backstage at Adam Selman, swaths of creamy, baby pink were traced across cheeks, outer corners of the eyes, upper eyelids, and lips, which gave a nod to the ’80s. Whether heavy-handed or delicate with colour, it’s time to reimagine the standard blush motif.