Titanic ballad iconic, even if you hate it
My Heart Will Go On hailed as cheesy marvel
You’re in the car, listening to the radio. The opening notes of My Heart Will Go On start to play. You:
(a) Scramble to change the station, turn down the volume or throw yourself out of the vehicle, because you would rather be a passenger on a doomed cruise ship than hear that gentle flute again.
(b) Crank up the volume and grab a fake microphone, because it’s your time to shine: “Near … far … whereEVER you are … I believe that the heart does go on …”
Even though some people will happily admit to the second choice, it’s understandable that others can’t bear to hear the Céline Dion hit even one more time. The ubiquitous power ballad, better known as the Titanic theme song, has become a bit of a pop culture punchline since the record-shattering film’s release 20 years ago. (To mark its 20th anniversary, Titanic is returning to select theatres for one week starting Dec. 1.)
With all the mockery (even Titanic star Kate Winslet has said that hearing the song makes her feel like throwing up), it’s easy to overlook the iconic track’s unbelievably massive success.
The single sold 1.7 million copies on its own and propelled Dion’s Let’s Talk About Love and the Titanic: Music From the Motion Picture soundtrack to each sell tens of millions of albums worldwide. The ballad, written by Will Jennings and James Horner, also won record of the year and song of the year at the 1999 Grammy Awards, in addition to best original song at the Oscars.
Plus, it played on the radio. Constantly.
“It was one of those records that just wouldn’t die,” said John Ivey, president of contemporary hits radio programming strategy for iHeartMedia.
When the song came out in 1997, Ivey was the program director at Kiss 108 in Boston, a Top 40 station. He remembers the phone lines blowing up with moviegoers requesting the song.
“I think it was a combination of the perfect artist in Céline — who sings it so powerfully, and her popularity was at a great peak anyway — and then the movie being on fire,” he said. “I don’t know we’ve seen much like it since.”
According to Billboard magazine’s oral history of My Heart Will Go On, the studio hoped to incorporate a hit song into the film for marketing purposes. Except Titanic director James Cameron was reluctant to have a ballad roll over the end credits. Dion also wasn’t thrilled about recording yet another movie song — especially when she already had so many, from Beauty and the Beast in 1991 to Because You Loved Me in 1996, which was on the Up Close and Personal soundtrack.
But after it was released, everyone was taken aback at the impact. Titanic co-star Billy Zane told Billboard about the weepy scene when the song played at the movie’s première.
“The most stoic and stalwart pillars of the industry … they were beside themselves,” Zane said. “When she hits the high note in ‘Near, far, wherever you are’ — bam! The floodgates open.”
News publications at the time marvelled at the song’s sales, even as they also poked fun at the cheesiness factor.
Over the years, as with anything extremely popular, there was plenty of My Heart Will Go On backlash, particularly as it became overplayed. The Atlantic noted that it has been voted the most irritating song in history by the BBC, and Maxim wrote, “The second most tragic event ever to result from that fabled ocean liner continues to torment humanity years later.”
Still, that didn’t stop Dion from bringing down the house with her recent 20th anniversary performance of the song at the Billboard Music Awards in May.