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BOLDLY LEADING YOUR CAREER

How to advocate for yourself through performanc­e evaluation­s

- Financial Post Tim Cole is founder and CEO of the Compass Alliance. His book, The Compass Solution: A Guide to Winning Your Career, offers practical direction to both senior leaders and employees on how to cultivate a rich culture. TIM COLE

If you’re serious about winning your career, then it’s important to acknowledg­e the importance of “markers” that will track your progress. In much of the business and corporate world, one of the most significan­t is the end-of-year performanc­e evaluation­s.

Companies approach employee assessment differentl­y across industries.

In some, it’s formal and sometimes driven by policy or company guidelines — more focused on legally defensible feedback than truly differenti­ating top talent and motivating employees to perform.

A fair and equitable performanc­e evaluation process is not easy to build or to administer. I’ve been involved in constructi­ng review systems and communicat­ion plans, and I’ve learned that no matter how much time and attention is devoted to their design, there is no perfect approach to assessing an employee’s skills and overall contributi­ons.

One of the reasons extends far beyond the company obligation­s. It falls back on the employee and how much that individual embraces their responsibi­lities.

The advice I would offer every career survivor: your performanc­e review is not something done to you. It’s something you should be prepared to lead through.

Here’s a list of rights and responsibi­lities you should consider if you are going to maximize your job — and ultimately, your career. I call it the Employee Performanc­e Review Ten Commandmen­ts, and they include the following imperative­s:

❚ Know the expectatio­ns for your job. Sounds obvious, doesn’t it? That should be fairly intuitive. Don’t kid yourself; your interpreta­tion of your role and your manager’s will likely be different, sometimes radically different. It’s been my experience that there is usually a lot of misinterpr­etation. You can’t afford that. Sit down and discuss what is expected. Ask questions. Have a clear vision of what success looks like. Most people fail because they don’t know what they are supposed to do.

❚ Understand how you will be trained. If your answers to the point above don’t align with the training provided, ask how the gaps will be addressed. Companies are sometimes very clear in saying what they expect, but are much more ambiguous in providing the hands-on training to help you do the job. Without the training, you are being set up for failure.

❚ Take ownership in soliciting and in receiving feedback, and do it as early and as often as possible. Challenge your manager to offer it even if they are uncomforta­ble in providing it. It’s your career. You either drive it or you are a passive reactor. Take the steering wheel.

❚ Ask for as many examples of excellence as you can handle. You can find this either through your manager or via your peers. It’s hard to demonstrat­e outstandin­g performanc­e if you don’t know what it looks like.

❚ Take notes when the subject of performanc­e arises. Too many people fly by the seat of their pants. Don’t be one of them.

❚ Realize that your performanc­e evaluation is something you can heavily influence. In order to do that, you must take an active role in your own developmen­t. Every formal meeting with your leader should include some degree of discussion around how you’re tracking on performanc­e. Someone told me once, “Every time you sit down, you should know where you stand.” Pretty sage advice.

❚ Call out early that you expect to be a top performer. Engage your manager in that undertakin­g. Challenge them (and yes, you will hear that term repeatedly when we talk about performanc­e evaluation­s) to help you get there. Let them know you hold them just as accountabl­e for an outstandin­g review as they hold you. Bold? Yes, but I will guarantee you those few who set the bar high for themselves and do the same thing with their managers set a tone that will serve them well later.

❚ Document your successes. Make this document a dynamic record that you can provide to your manager at a moment’s notice. Use it to populate the self-assessment portion of your Mid- and End-of- Year review. The alternativ­e is Creative Writing 101 — the mindless search to justify your greatness and to meet the deadline for your review.

❚ Never pass on the opportunit­y to comment in writing on your review. That electronic summary is a legal document. It can dictate your next promotion, your salary increase and, yes, your job security. It is a lot more than a simple letter. Treat it as such.

❚ Retain every performanc­e review you receive and plan to reference those documents as a potential free agent for the rest of your profession­al life. Again — no Proof of Performanc­e equals No Performanc­e in the eyes of a prospectiv­e employer.

Far too many employees assume their performanc­e evaluation is intended to be a one-way dialogue, where they sit and listen to their manager pass judgment on their contributi­ons. Those who truly win their career begin with optimizing their current job experience.

One of the best ways is to play a leadership role in your performanc­e discussion­s. Career survivors embrace their end of the bargain and they understand the power of these 10 commandmen­ts.

Remember, every time you sit down you should know where you stand. And that begins with standing up for yourself.

 ?? GETTY IMAGES/ISTOCKPHOT­O ?? Your performanc­e evaluation is something you can heavily influence, but you must take an active role in your own developmen­t, writes Tim Cole. He says those few who set the bar high for themselves and with their managers set a tone that will serve them...
GETTY IMAGES/ISTOCKPHOT­O Your performanc­e evaluation is something you can heavily influence, but you must take an active role in your own developmen­t, writes Tim Cole. He says those few who set the bar high for themselves and with their managers set a tone that will serve them...

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