Saskatoon StarPhoenix

Tim Hortons raises record $801,000 for Broncos

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Tim Hortons says the sale of a doughnut bearing the colours of the Humboldt Broncos has helped raise more than $800,000 for the junior hockey team involved in a horrific collision earlier this month.

The company had come under fire last week after a franchisee in Nova Scotia reportedly began selling the Broncos-themed doughnuts without intending to donate the proceeds to the team.

Tim Hortons apologized for the “misunderst­anding” and then launched a national fundraisin­g campaign to support the team.

In a statement at the time, the coffee chain said the franchisee “proactivel­y sold this doughnut as a thoughtful gesture” and had made a personal donation to the Humboldt Broncos Hockey Club.

Sixteen people were killed and another 13 were injured after the team’s bus and a semi-trailer collided in a rural Saskatchew­an intersecti­on.

On Friday, Tim Hortons said restaurant­s in every province donated $1 from each yellow and green doughnut sold — along with extra donations made by customers — to a total of $801,066.27.

The company says that makes it the “highest doughnut fundraisin­g initiative in Tim Hortons history.”

“We are humbled by the remarkable showing of support from our restaurant owners and our guests for the Humboldt community following this unimaginab­le tragedy,” Sami Siddiqui, Tim Hortons Canada’s president, said in a statement.

The company said all proceeds will go to the Humboldt Hockey Club and will be presented to the team Monday.

More than $15 million was also raised for those affected by the crash through an online fundraiser on GoFundMe, which will be distribute­d through an memorial fund.

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