Youth theatre festival finds new sponsor

A Canadian youth theatre festival nearly 75 years old in which Rachel Mcadams, Margot Kidder and David Cronenberg got their starts has secured a much-needed new sponsor.

The Montreal-based National Theatre School of Canada has announced a new deal with TD Bank Group as the presenting partner of the annual event, which was known as the Sears Drama Festival until 2017, when the struggling retailer withdrew its long-standing sponsorship and the future of the storied stage showcase was in question.

The theatre school, with the help of the International Alliance of Theatrical Stage Employees union, took on responsibility and costs for the festival’s 2017-18 season.

With the new agreement and sponsorship with TD, which begins this year, organizers plan to eventually expand what’s now called the National Theatre School Festival beyond its current events in Ontario, British Columbia and the Atlantic provinces.

Gideon Arthurs, CEO of the National Theatre School of Canada, said he hopes the new sponsorship will allow the festival to expand across the country and — his “dream of dreams” — establish a national final in Montreal.

Founded in Ontario in 1946, by the late Ken Watts, the festival is said to be Canada’s oldest theatre event of its kind.

It sees students from hundreds of high schools presenting theatre productions from September to May. The productions are typically staged at district, regional and provincial levels in front of adjudicators.

Attendees can also participate in workshops and classes.

The festival brings together communities and serves as a gateway for teens to discover theatre while also learning how to communicate, organize and practise their creativity, said Arthurs.

Sears used to cover all of the costs but had to pull out when it declared bankruptcy.

The National Theatre School jumped in to save it, working with IATSE to raise about $37,000 to put on the 2017-18 edition.

TD will cover the cost of the 2018-19 season and seems to be “in it for the long haul,” Arthurs said. “I have a philosophical view that right now, and especially for young people, we need the chance to tell each other our stories, to look at each other in the eye, to feel something together,” he said.