An­dreas Mel­bostad

Sharp - - STYLE -

Strikes gold at Diesel Black Gold

IESEL BLACK GOLD launched in 2008 to help save Diesel from it­self. The Ital­ian brand had be­come fa­mous for its denim and leather jack­ets, of­ten trag­i­cally worn by a cer­tain kind of bro. It needed a new la­bel to broach the realm of high fash­ion — and the kind of men who grav­i­tate to it — with el­e­vated cuts and fab­rics. It started out well, but it wasn’t un­til An­dreas Mel­bostad came on board as cre­ative di­rec­tor in 2012 that the new la­bel came into its own. “With Diesel Black Gold we are al­ways work­ing around an ir­rev­er­ent at­ti­tude,” he says. “Sea­son by sea­son we look at how we can bring new nu­ances to this core spirit. We al­ways re­turn to a range of iconic staples. I love iconic pieces be­cause of how they carry an emo­tional at­tach­ment, and I love look­ing at how to main­tain this emo­tion while trans­form­ing the styles to cre­ate new hy­brids for to­day’s wardrobe.” With the lat­est col­lec­tion, Mel­bostad has con­tin­ued to push the brand into new ter­ri­tory. “In the past, we would be a lit­tle more lay­ered and more com­plex, and have more of a street at­ti­tude in the way we put the clothes to­gether,” he says. “This time we wanted to make it a bit more edited.” It’s like Mel­bostad is the sar­to­rial equiv­a­lent of a jazz mu­si­cian — mak­ing beau­ti­ful mu­sic by pay­ing at­ten­tion to the notes that aren’t be­ing played.

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