A sur­prise from Korea

Sharp - - CARS -

No­body asked for it, but here it is. This year, Hyundai launched a lux­ury brand called Ge­n­e­sis — no re­la­tion to the prog-rock band or the first book of the Good Book. The South Korean firm has its sights set on of­fer­ing an al­ter­na­tive to the es­tab­lished lux­ury brands. Ge­n­e­sis poached top ta­lent, steal­ing the chief de­signer from Bent­ley and the chief en­gi­neer from BMW’S high-per­for­mance M Di­vi­sion. The re­sults are im­pres­sive.

There will soon be a lineup of Ge­n­e­sis sedans and SUVS, but its first car — the G90 — is the most im­por­tant. It will set the tone. It’s soft like a Lexus but with crisp han­dling more like a Ger­man car. Could it carve out a niche? We think so. If you want to test drive a G90, you don’t go to a show­room; Ge­n­e­sis brings the G90 to you. Put away any lin­ger­ing brand-re­lated snob­bery and you’ll see this is a stel­lar de­but from a new com­pany.

Engine 3.3-litre turbo V6 or 5.0-litre V8 Power 365 hp or 420 hp Price $84,000 or $87,000

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