Bring home fresh local produce, year round

(NC) Summer months are ripe with delicious Canadian fruits and vegetables. While we’re enjoying fresh from the farm peaches, tomatoes and berries, we often forget that for the rest of the year, six months of snow doesn’t make for the greatest crop growing weather.

If we had our way, we’d prefer to support Canadian farmers and buy fresh, local produce – so wanting delicious produce year round can be a tough trade off. More and more, local farmers and grocers are looking for ways to work together to bring you Canadian-grown produce year round. And there are some cool innovations in the agriculture space that are helping us get there.

“We know our customers look to us for the widest variety of fresh produce regardless of the season, and we’re committed to sourcing as much of that as possible from Canadian farmers,” explains Frank Pagliaro, who leads produce procurement for Loblaw Companies Limited. “Over the past few years, we’ve been working directly

3 months $47.00 (reg. $ 50.59) 6 months $92.00 (reg. $ 97.73) 12 months $169.00 (reg. $178.21)

with farms to introduce innovative growing methods and non-traditional crops. The success of this to date has been really exciting – it’s extended the growing season and brought a Canadiangrown label to what were typically imported fruits and vegetables.”

This is why you’ll notice many multicultural products like bok choy, long eggplant, methi leaf, napa cabbage and okra bear ‘Grown in Ontario’ or ‘Grown in Quebec’ labels. In Newfoundland, where fresh produce often travels long distances to store shelves, the company has introduced a pilot program with a vertical farm operation, bringing unprecedented fresh greens to the region.

“Investing in Canadian innovation allows us to support local farmers, extend shelf-life to offer fresher goods, serve new tastes, and help the environment by reducing food waste and the carbon footprint generated by international shipments,” says Pagliaro.

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