Sherbrooke launches Christmas decorations contest
The upcoming holiday season is set to be one of the most challenging in recent memory with the pandemic continuing to cause problems, but Commerce Sherbrooke and Destination Sherbrooke are teaming up in an effort to lift residents’ spirits.
The two organizations are launching a Christmas decorations contest for residents and businesses. The goal, according to a press release, is to spread magic and warmth during the holiday season.
The organizations believe this could be beneficial for local businesses, as decorations can attract attention and provide more visibility. For residents, however, this is simply a way to get people out of the house and walk around a bright and decorated neighbourhood.
In order to participate in the contest, also called La balade lumineuse, residents and businesses must be located in Sherbrooke. And decorations must be visible from the street. Participants also must agree to light their decorations from Dec. 4, 2020, to Jan. 3, 2021.
This is a friendly contest, the organizations specified in the press release, decorations do not need to be overwhelming or pretentious. Although residents are encouraged to put in as much effort as they would like.
People can make their homes or businesses shine bright enough for the whole city to see, or simply line their home with colourful lighting to bring a bit of warmth to the neighbourhood. The contest guidelines are fairly loose, but they come with prizes.
Residents and business owners can visit www.scintillante.ca to register for the contest. The prizes available to residents have a value of over $1,500, while the commercial category prizes have a total value of $3,000.