Station Boire quenches region’s thirst while promoting job opportunities
For the entire summer season, Brome-missisquoi is launching the Station Boire tour for the region. The initiative is a part of the MRC’S population attraction and retention strategy, and will offer both locals and visitors a mobile drinking water distribution unit that will circulate throughout the territory’s various municipalities to popular locations and events. The station will also be promoting the region’s Emploibm. ca. portal which highlights the employment opportunities in the region.
The water bar concept was designed and manufactured by the Granby-based company Station Boire. It involves a trailer converted into a mobile unit distributing cooled drinking water; the objective being to eliminate the overconsumption of single-use water bottles.
The customized trailer and the huge, illuminated advertising panel above it offers the MRC high visibility in non-conventional advertising sites.
Locals and visitors will not only be able to enjoy drinking fresh water, but they will also be able to discover the numerous job opportunities that are available in Brome-missisquoi as the station will primarily be promoting the Emploibm.ca. portal. Emploibm. ca is a recruiting portal supported by a 360-degree communications/ marketing campaign which includes a constant presence on all the social networks (@Brome_missisquoi), during tourism events and venues, on the website (faislemove.ca), through the different regional media, etc.
Businesses established in the region are invited to register on the portal to advertise their job offers quickly, easily and most importantly, freely. By doing so they’ll benefit from the flow of potential candidates that the initiative will generate on the site.
A preliminary tour schedule has been established and the Station Boire Brome-missisquoi will be operating first in Cowansville, where it was installed last Friday. It will then makes its way to the municipalities of Bromont, Farnham, Frelighsburg and Brome Lake, among others.
You can follow the station’s route on Brome-missisquoi’s social networks. Surprises have been planned to supplement and enhance the users experience.