Brome-missisquoi and Haute-yamaska join the Estrie

Last week Granby MNA François Bonnardel announced the merger of the MRCS of Brome-missisquoi and Haute-yamaska into the Estrie administrative region. The purpose of the merger is to modify the territory covered by the Ministère des Affaires municipales et de l’habitation (MAMH) and to strengthen the coordination of regional players.

“This decision, beyond facilitating the administrative processing of several files, will put an end to the confusion caused by the distinct territorial division between the administrative region of the Estrie and the Eastern Townships tourism region,” explained Benoit Sirard, Chairman of the Board of Tourisme Cantons-de-l’est, in a press release.

The division of the region in terms of tourism already included Bromemissisquoi and Haute-yamaska.

Although they were sometimes considered part of the Montérégie administrative region and sometimes

Estrie depending on the issue, the two MRCS share important historical affinities and identities with the Estrie territory.

In tourism, this link was made in a natural way, particularly in terms of the topography of the landscapes and the gourmet and outdoor offerings of Haute-yamaska and Brome-missisquoi, which are completely in line with the Townships lifestyle.

According to Tourisme Cantonsde-l’est, this is a structuring announcement for the region in terms of collaboration and linkage. “In tourism, we are already used to working together with these nine territories. This merger, in addition to being completely logical, also simplifies the representation and promotion of the region as a destination,” added Annie Langevin, the organization’s executive director.

By resolving the issue of administrative division, all the stakeholders of the nine MRCS will now be able to speak about the region with one voice.