In­no­va­tion Credit Union a dou­ble win­ner on na­tional stage

Southwest Booster - - FRONT PAGE -

In­no­va­tion Credit Union cap­tured a pair of 2017 Achieve­ment in Mar­ket­ing Ex­cel­lence (AIME) Awards at the AIME Award Gala in Hal­i­fax on May 9.

In­no­va­tion re­ceived recog­ni­tion or their Mo­bile Ad­vice Cen­tre (MAC) in both the Branch De­sign and the Build­ing Business and Ac­qui­si­tion cat­e­gories.

The Mo­bile Ad­vice Cen­tre is the first credit union mo­bile branch of its kind in Canada, and it has been in ser­vice sine 2016 to pro­vide banking-on-the-go op­tions.

“MAC is an ex­cel­lent way for us to con­nect with mem­bers in ru­ral or smaller com­mu­ni­ties with­out a phys­i­cal branch lo­ca­tion,” noted In­no­va­tion’s Chief Omni and Dig­i­tal Of­fi­cer Dean Gagne. “They can have the same per­sonal ex­pe­ri­ence they’d re­ceive if they walked into one of our full-ser­vice lo­ca­tions.

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