The Southwest Booster

Innovation Credit Union a double winner on national stage

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Innovation Credit Union captured a pair of 2017 Achievemen­t in Marketing Excellence (AIME) Awards at the AIME Award Gala in Halifax on May 9.

Innovation received recognitio­n or their Mobile Advice Centre (MAC) in both the Branch Design and the Building Business and Acquisitio­n categories.

The Mobile Advice Centre is the first credit union mobile branch of its kind in Canada, and it has been in service sine 2016 to provide banking-on-the-go options.

“MAC is an excellent way for us to connect with members in rural or smaller communitie­s without a physical branch location,” noted Innovation’s Chief Omni and Digital Officer Dean Gagne. “They can have the same personal experience they’d receive if they walked into one of our full-service locations.

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