#Smallbusinesseveryday campaign launched to emphasize customers are critical to business survival

at CFIB.

At www.smallbusinesseveryday.ca consumers will find a series of doable challenges like walking to a local business and buying a treat for a neighbour. The website will also promote the many other Canadian campaigns that have been launched to support local businesses and has tools for business owners such as free posters they can use to thank customers for doing their part.

“There is a parade of fantastic initiatives across Canada to help businesses recover from the unprecedented financial and emotional stress left in the wake of COVID-19 shutdowns. Our landing page is a one-stop shop for everyone to find out about all the great floats in the parade. #Smallbusinesseveryday reminds us that small actions like buying a cupcake or a cup of coffee, finding a local business or recommending a business to others on social media can make a big difference to small business survival,” added Jones.

The #Smallbusinesseveryday campaign is an extension of CFIB’S annual Small Business Saturday (during Small Business Week in October) and will run from now until the end of the year.