Street Trucks

SEMA Show 2019

RAISING THE BAR

- TEXT BY CHRIS HAMILTON PHOTOS BY SOLOMON LUNGER

Raising the Bar

THE 2019 SPECIALTY EQUIPMENT MARKET ASSOCIATIO­N, OR SEMA FOR SHORT, WAS ONCE AGAIN A HISTORIC GATHERING OF STREET RODS AND CUSTOM TRUCKS FOR AS FAR AS THE EYE COULD SEE. Held at the Las Vegas Convention Center in November, SEMA was a melting pot of rides from every corner of the market with a myriad of manufactur­ers that produce parts for every aspect of the industry.

With more than 2,400 exhibitors on display and a product showcase that featured nearly 3,000 newly introduced parts, tools and components, it was easy to see why this is the single most important event of the year. This four-day showcase of shiny stuff is where celebritie­s, builders, owners and enthusiast­s all gather to collective­ly evolve the industry for the greater good of all humankind. OK. Maybe that’s a little dramatic. But if you’ve had the opportunit­y to attend this amazing show, I think you would probably agree.

People like you and me spent their childhood dreaming of walking the Las Vegas Convention Center halls during one of these epic events. The level of craftsmans­hip and attention to detail in the builds on display is astonishin­g; it’s unlike any other show around the country. Multi-year-long projects are debuted with pride, and worldwide relationsh­ips are formed each and every minute. Ever had the desire to meet TV stars like Jesse James, Chip Foose or Richard Rawlings? Well, SEMA is the place to make those dreams a reality. Need inspiratio­n for your next project? You can speak one-onone with the best names in the business to get tips and tricks from the pros. SEMA is simply a fantasy world for fuel burning fanatics, and here is a collection of cool creations we saw at this past year’s event.

PEOPLE LIKE YOU AND ME SPENT THEIR CHILDHOOD DREAMING OF WALKING THE LAS VEGAS CONVENTION CENTER HALLS DURING ONE OF THESE EPIC EVENTS. THE LEVEL OF CRAFTSMANS­HIP AND ATTENTION TO DETAIL IN THE BUILDS ON DISPLAY IS ASTONISHIN­G; IT’S UNLIKE ANY OTHER SHOW AROUND THE COUNTRY.

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