Apparel Buyer’s Guide

The Newest Fashions from Our Trendsetting Style

The Newest Fashions from Our Trendsetting Style

0VERSIZED BLACK OR KHAKI SHORTS, BLACK OVER-THE-CALF SOCKS, A PLAID SHIRT AND THE TATTOOS TO MATCH—IT’S JUST ONE OF THE SIGNATURE LOOKS WE CONSISTENTLY SEE IN CUSTOM TRUCK CULTURE. Sure, there are additional variations, like graphic T-shirts, baggy jeans and flat bill hats, but all in all, it’s generally the same and can be seen around every major city in the United States. Our industry and its style influence men and women of all ages and backgrounds. Once it has its hold on you, there’s no letting go!

The fashion and tendencies behind this subculture have drips of style from many other cultures, including the Mexican American empowerment movement of the 1940s through 1970s, which is also often associated with

Los Angeles street gangs. In the 1990s, lowrider influences became strongly exposed with West Coast Hip Hop and G-funk culture. Dr. Dre, Snoop Dogg, Game, Warren G, South Central Cartel, Eazy-e and Above the Law among others featured the lowrider culture prominently in their music videos.

These culture concepts have also found a home among Asian enthusiasts as well. Yes, there are mini-trucks overseas! Lowrider Japan is a magazine that was created in the ’80s and sold in Japan thanks to the increased interest of lowriders in Japan.

Stemming from the “lowrider” car culture popular throughout the West Coast, these fashion trends can now be seen around the world, even if the person wearing the clothes doesn’t own a truck! We wanted to open your eyes to this unique style and possibly convince you to join the movement! Here are some of our favorite styles and designs available in the industry today.