Street Trucks

Printing Profits

Turning Decals into Dollars

- WORDS BY CHRIS HAMILTON PHOTOS BY REYNIER D

Turning Decals into Dollars

YOU WANT HOW MUCH TO PAINT IT? How many times have you said that! Or how many perfect trucks have you found on the marketplac­e, only to realize the paint is faded and the cost to repaint would remove any profit when you go to sell it? We’ve always known the option to wrap your truck was available and affordable, but what about restyling it with some classic graphic design, without breaking the bank or taking it off the road for a month or so?

The boys at Low Sierra Company sat around and analyzed that problem before coming up with this solution: Design a new, modern stripe package with older influences and colors. This great idea led them to the decal business—and business is good!

Low Sierra Company is based out of Miami. It was originally founded by two gearhead friends Trent Scotti and J.R Rivas. The original goal with this company was to bring back the eccentric styles of the

’70s and ’80s, only with an added modern twist of their own. They quickly gained recognitio­n by creating new ideas and kits to set anyone’s truck apart from the rest. They print on only the best quality material money can buy—3m Uv-protected film— and they recently partnered with The Sign Savers. Teaming up with the best sign shop in South Florida gives you the option for profession­al installati­on if you’re so inclined.

“We just want to give a quality product to the everyday dude who’s looking to build his childhood dream truck and make a statement while staying classy and fresh,” said Trent.

So, the plan for this project was to add some style and value to a ’80 Chevy Blazer without taking the whole truck apart for a repaint. These graphics can be designed, printed and installed in a single day, and if you’re out of town they are happy to print and package these for your own install at home. It’s a tough job to lay these graphics down without getting any wrinkles or stretch marks, so talk to your local wrap company to get some install-only quotes. Let’s watch the guys at The Sign

Savers make it look easy.

THESE GRAPHICS CAN BE DESIGNED, PRINTED AND INSTALLED IN A SINGLE DAY, AND IF YOU’RE OUT OF TOWN THEY ARE HAPPY TO PRINT AND PACKAGE THESE FOR YOUR OWN INSTALL AT HOME.

 ??  ?? FEBRUARY 2021
FEBRUARY 2021
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This ’80 K5 Chevy Blazer arrived as a blank canvas to the Low Sierra Company in Miami for the digital design and color proofing of the new graphics. The blazer is brought into an A/C controlled environmen­t to be prepared by Flip from The Sign Savers in Miami.
01 This ’80 K5 Chevy Blazer arrived as a blank canvas to the Low Sierra Company in Miami for the digital design and color proofing of the new graphics. The blazer is brought into an A/C controlled environmen­t to be prepared by Flip from The Sign Savers in Miami.
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Luis, Sign Savers’ graphic designer, adjusts the proof to size so the customer can approve final rendering before printing, laminating and cutting. Getting the colors perfect is an important part of the process. The last thing you want is to print everything just to find out that the truck owner hates the color.
03 Luis, Sign Savers’ graphic designer, adjusts the proof to size so the customer can approve final rendering before printing, laminating and cutting. Getting the colors perfect is an important part of the process. The last thing you want is to print everything just to find out that the truck owner hates the color.
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The concept for this project comes from the ’80s Chevy special design appearance­s seen on the Desert Fox, the Sun Tiger, the Foxy Sierra, the GMC Sarge and the Beau James.
02 The concept for this project comes from the ’80s Chevy special design appearance­s seen on the Desert Fox, the Sun Tiger, the Foxy Sierra, the GMC Sarge and the Beau James.
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The new design was printed on 3M Uv-protected Low Sierra film before being laminated to protect it from water and sunlight.
04 The new design was printed on 3M Uv-protected Low Sierra film before being laminated to protect it from water and sunlight.
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