Prepd Pack

What is it , GaGu?

It’s a lunch box, reader. A cloyingly hip lunch box. A lunch box with its own app. A lunch box that costs $70 (around £50). You can put your lunch in it.

So what’s new?

It doesn’t have a picture of the A-Team on it, that’s for sure. But GaGu has calmed down a bit from the £50 lunch box revelation now, so here’s the real deal: it’s a cleverly designed unfolding wooden case with modular food containers inside, magnetic cutlery or chopsticks, a wipe-clean eating mat and an app packed with calorie-conscious eating plans and ubiquitous social features. Yep, you’re encouraged to take pictures of your lunch.

Extra investment gets you more airtight containers, so you can get your lunch up together days in advance, and a neoprene sleeve for insulation of cold or hot things.

What’s good here, GaGu?

There’s no arguing with the premium materials and the versatility of the individual storage containers inside the Prepd Pack. You’ll save money on buying lunch out, and the app can both help you to eat better and teach you exactly what to do in the kitchen. It’s basically your mum.

Any obvious flaws ?

The eating mat, clever as the idea is, just won’t last very long under the pressure of GaGu’s knife, and he wonders about its ability to stay hygienic over time. Also, GaGu prefers a much bigger lunch than can be fit inside. Plus: no A-Team picture. This is important.

How did its fu nding go?

Outstandingly: at time of writing there’s four days left, and already almost 9,000 backers have pledged an impressive $1,008,555.

Desir ed outc ome?

“Get Prepd and kickstart your healthier lifestyle”.

Guru verdict ?

Admittedly, this one looks tasty.