Save a small town from zombies!

Get up close with the flesh-eating undead, as HTC joins forces with Noma Labs to bring an exhilarating virtualreality-meets-immersive-theatre zombie experience to the UK

When T3 hit up the Virtually Dead website and read the disclaimer, “Warning: production contains extremely graphic scenes. Not for the faint-hearted,” we immediately grew excited about the unholy carnage HTC and Noma Labs are planning to unleash upon East London this March.

Virtually Dead, a VR-meets-immersive-theatre production set in a secret East London location, combines the expertise of Noma Labs with the VR artistry of the HTC Vive to create a full-on zombie experience designed to leave punters feeling all kinds of terrified and excited.

An hour-long journey spanning over half a kilometre and boasting a cast of 22 actors, Virtually Dead invites lucky ticketholders into a fully immersive world where they have to fight to save a town from a horde of flesh-munching zombies.

At the heart of the action is the HTC Vive VR headset, giving punters the chance to try out the device before its release this April. They will also be able to experience the Vive’s 360-degree room-scale tech, designed to help users fully explore the VR scene around them.

Jon Goddard, Head of European VR Marketing at HTC, said: “By combining our VR with immersive theatre, we aim to introduce new audiences to the HTC Vive before our April launch. We’ve produced something that showcases VR in a new light, and will attract people outside of the usual circles that would typically be interested in a VR event.”

Start your adve nture today

Head to virtuallydead.co.uk to book your tickets. The entry cost is £30 per person, and you can either fly solo or go along as a group of ten mates. “Virtually Dead is the perfect example of how important storytelling can be when introducing high-tech products to a new audience,” says Alice Peperell, Event Producer at Noma Labs

This HTC Vive experience, organised by Noma Labs, is a one-hour-long affair, to be held at a secret London location (the exact location will be announced to ticketholders one week before the event starts). Shows will then run every day from 19 March until 3 April. The company may also add further dates if the demand is big enough.

Those of you lucky enough to get a ticket to Virtually Dead will also have the opportunity to explore a new level from the first-person zombie shooter Arizona Sunshine. If you’re into VR and the zombie genre, this is a no-brainer.

“Virtually Dead invites ticketholders into an immersive world where they have to save a town from zombies”