YouTube TV

Big streaming takes on big cable in the US

What is it?

It’s Google’s attempt to pull in cable-cutters with a subscriptionbased TV service, streaming more than 40 big-name networks to US customers who’ve dumped their cable packages, or just those looking for more convenience from their telly-watching.

So this is cable by another name, then?

Basically, yes. YouTube TV omits much of the chaff of traditional cable packages, opting to partner with major networks such as USA Network, ABC, Fox, ESPN and NBC to bring quality programming to viewers. It streams directly to an app on smart TVs and other kinds of device. Each account allows for six concurrent users, so a single $ 35 monthly subscription should cover a whole house.

What else does it do?

It will include a Cloud DVR for recording programmes for later viewing, though there will almost certainly be a time limit on storage. Google is also throwing in access to its flagging YouTube Red service (which includes premium series from YouTube creators and ad-free access to the rest of YouTube) and a Google Play Music subscription.

Anything else?

This is a big play for execs at Google’s parent company, Alphabet, and it’s meant some serious dealing with major media companies. While points are deducted for missing some significant channels, there’s probably more content coming soon, and word has it that Alphabet is pitching for exclusive rights to show NFL games and other major sporting events.

What does it mean for me?

If you’re in the UK, not a lot – YouTube TV, like YouTube Red, is US-only for now. But it’s a big step in Google’s quest for domination. See tv.youtube.com for more.