in the frame

Love Dali and Dead­pool? En­hance your liv­ing space with Sam­sung’s new telly, pur­pose-built for dis­play­ing art and de­liv­er­ing pre­mium TV pic­ture qual­ity

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Sam­sung’s life­style TV will blend into your home, mas­querad­ing as a paint­ing in Art Mode

So, you want a new telly but your partner wants some wall art. Or per­haps it’s the other way around? Re­gard­less, there’s no need to bicker, as Sam­sung has fi­nally brought its gor­geous new life­style TV, The Frame, to the UK. De­signed by Yves Béhar, The Frame en­hances your liv­ing space by dis­play­ing works of art when not in use as a telly. How? Use The Frame in Art Mode to se­lect a work of art you’d like dis­played, choos­ing from over 100 pieces cre­ated by artists se­lected by Sam­sung.

Fur­ther art is avail­able from the Sam­sung Art Store – pay a monthly sub­scrip­tion of £3.99, or buy an image for £14.99. The Art Store has more than 300 pieces by es­tab­lished and emerg­ing artists, cu­rated by the likes of Saatchi Art and Sedi­tion. You can also add your own art and photos, sav­ing them in the The Frame’s My Col­lec­tion folder. There’s app con­nec­tiv­ity to en­joy too: down­load The Frame’s Smart View app to ac­cess cus­tomi­sa­tion op­tions.

The Frame comes with a snap-on Char­coal Black bezel (you can buy wal­nut, beige or white bezels, too) and Sam­sung’s No-Gap wall mount, en­abling the TV to sit flush against the wall. An in­vis­i­ble con­nec­tion (a trans­par­ent op­ti­cal ca­ble pair­ing with the One Con­nect box) adds to the il­lu­sion of real hang­ing art. When you’re done look­ing at pic­tures of flowers, en­joy binge-watch­ing sea­son three of Nar­cos on its 4K UHD dis­play.

The Frame is avail­able to buy now from John Lewis. The 55-inch model costs £1,999.99 and the 65-inch model costs £2,799.

The Frame life­style TV has a bright­ness sen­sor that ad­justs pic­ture colour to op­ti­mum lev­els, plus a mo­tion sen­sor that turns the dis­play off when you leave the room

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