in the frame
Love Dali and Deadpool? Enhance your living space with Samsung’s new telly, purpose-built for displaying art and delivering premium TV picture quality
Samsung’s lifestyle TV will blend into your home, masquerading as a painting in Art Mode
So, you want a new telly but your partner wants some wall art. Or perhaps it’s the other way around? Regardless, there’s no need to bicker, as Samsung has finally brought its gorgeous new lifestyle TV, The Frame, to the UK. Designed by Yves Béhar, The Frame enhances your living space by displaying works of art when not in use as a telly. How? Use The Frame in Art Mode to select a work of art you’d like displayed, choosing from over 100 pieces created by artists selected by Samsung.
Further art is available from the Samsung Art Store – pay a monthly subscription of £3.99, or buy an image for £14.99. The Art Store has more than 300 pieces by established and emerging artists, curated by the likes of Saatchi Art and Sedition. You can also add your own art and photos, saving them in the The Frame’s My Collection folder. There’s app connectivity to enjoy too: download The Frame’s Smart View app to access customisation options.
The Frame comes with a snap-on Charcoal Black bezel (you can buy walnut, beige or white bezels, too) and Samsung’s No-Gap wall mount, enabling the TV to sit flush against the wall. An invisible connection (a transparent optical cable pairing with the One Connect box) adds to the illusion of real hanging art. When you’re done looking at pictures of flowers, enjoy binge-watching season three of Narcos on its 4K UHD display.
The Frame is available to buy now from John Lewis. The 55-inch model costs £1,999.99 and the 65-inch model costs £2,799.
The Frame lifestyle TV has a brightness sensor that adjusts picture colour to optimum levels, plus a motion sensor that turns the display off when you leave the room