LG CX

If you love everything the GX has to offer but can’t afford to pay a premium to pick up style points, the CX is the obvious alternative. Packing the exact same features in an only marginally less sleek design, it’s great value. From £1,499, lg.com

PHILIPS 65OLED984

This floor-standing TV has a ludicrously broad range of features: universal HDR support, a bright 4K OLED screen, a built-in Bowers & Wilkins speaker system and Philips’ four-sided Ambilight system. All it lacks is Dolby Atmos. £3,999, philips.co.uk

SAMSUNG Q900TS

While a sizeable step up in price, with the smallest 65-inch set almost £1,500 more than the equivalent GX, this offers an amazing 8K picture, AI upscaling, great HDR performance and incredible contrast with its local dimming. From £4,999, samsung.com