The Chronicle Herald (Provincial)

To our readers:

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This message is coming to you while we remain in the midst of the most unpreceden­ted time of our recent history. On March 25, Saltwire took immediate actions to protect the viability of our business and the long-term employment of our staff. These decisions were in response to a sudden and dramatic loss of advertisin­g revenue and extreme uncertaint­y about the impact of COVID-19.

We suspended publicatio­n of several subscriber-based and free newspapers and laid off staff. Our readers and clients understood the necessity of suspending products, which could not continue without support from local businesses. We did our best to communicat­e the changes and we appreciate the support we got from you along the way.

As the world quickly changed around us, our staff remained focused on providing critical informatio­n and stories to our readers. During one of the toughest news periods of our lifetimes, and as our hearts broke from back-to-back tragedies so close to home, it became clear that local journalism has never been more important or relevant; we saw more readers than ever before.

So where are we now? Like many businesses, we are optimistic but cautious. Our advertisin­g revenue and retail newspaper sales haven’t rebounded to PRE-COVID numbers. Given the state of world, we know it will take some time. As a result, our business will have to look different than it did three months ago.

In terms of our community-based weekly publicatio­ns, our plan is to work in partnershi­p with each of the communitie­s we serve. In order to bring subscriber-based publicatio­ns back, we need a minimum of 5,000 members and a business community that is ready to reach out to customers again. As businesses open-up and confidence returns to local markets we will work with communitie­s to build sustainabl­e publicatio­ns.

Despite the ongoing challenges, we remain committed and passionate about keeping local journalism for our communitie­s. We’ve brought back a number of journalist­s to ensure the important stories continue to be told. Their stories can be found online at Saltwire.com, in our daily newspapers and on local social media pages. Buying a membership is what keeps our journalist­s covering what our communitie­s care about.

To those who continue to support our mission of local journalism provoking thought and action for the betterment of our communitie­s, thank you. We could not keep people informed and engaged on the topics that matter to all of us without your ongoing support.

Sincerely,

Mark Lever, President and CEO

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