Moxy hotel chain has big European expansion plans

A new European hotel chain plans to expand into more than 40 new destinations in both fast-growing and established markets in the next three years.

Moxy Hotels, Marriott International’s experiential hotel brand for the next generation of travellers, debuted in Europe in 2014. With more than 50 signed hotels in Moxy’s pipeline expected to open in Europe between now and year end 2020, the brand is sustaining sharp growth in countries such as Germany and the U.K., as well as making its entry into France, Portugal and The Netherlands.

Germany already boasts nine Moxy hotels and is set to more than double its portfolio with another 16 properties due to open by the end of 2019 in key cities such as Frankfurt, Munich, Hamburg and Dusseldorf.

Following the recent openings of both Moxy London Excel and Moxy London Stratford, the U.K. expects to see the launch of a further five Moxy hotels by the end of 2018. The brand expects to have all four corners of the country covered, with properties in Edinburgh, Glasgow, York, and Southampton.

The recent opening of Moxy Oslo X marks the brand’s entry into Scandinavia and paves the way for future development. Further properties in the pipeline include Denmark (Copenhagen) and Norway (Stavanger).

The Moxy brand will debut in numerous new markets over the next three years, including The Netherlands (Amsterdam, The Hague), France (Paris, Lille, Biot), Portugal (Lisbon), Poland (Warsaw, Poznan, Katowice and Szczecin), Georgia (Tbilisi), Switzerland (Bern and Lausanne) Ireland (Dublin), and Greece (Patra). The group now has 20 hotels in Europe, North America, and the Asia Pacific regions.