Go Lobster gets going
Campaign returns with 22 dishes
Lobster crepe, anyone? Or how about a lobster penne, lobster curry taco or lobster pizza?
And you can’t beat a traditional lobster roll.
Fortunately for local lobster lovers, they don’t have to choose just one.
The second annual Go Lobster campaign kicked off on July 1 and runs until July 31, at 22 participating restaurants in the Summerside area. That total is up from 18 participating establishments last year.
The campaign, part of the Summerside Lobster Festival, features a signature lobster dish from each restaurant and encourages customers to record which they’ve eaten for a chance to win prizes. All meals are under $20.
Don Quarles, executive director of the festival, said last year’s initial event was a success.
“I was blown away with how things were received last year and the fact that 5,000 dishes were served last year is testament to that,” said Quarles.
Chef Craig O’Neill at Brothers 2 restaurant helped create one of those dishes.
Their contribution is a lobster bruschetta appetizer, topped with goat cheese on warm slices of baguette.
“We wanted to do something different, that people could share and have fun with,” he said, regarding the
inspiration to do an appetizer.
“It’s my first year taking part in (the campaign) but I think it’s a great opportunity for everyone to try the lobster and support local Island businesses. We’re excited to be a part of it,” he said.
Sean Moore, with Driftwood Heights restaurant, is serving a creamy lobster pappardelle in his establishment.
He’s excited about the amount of interest the campaign garnered in its first year and the potential it has to promote local eateries.
“The program is very good. It gives tourists and also locals a chance to try different restaurants and it helps promote everybody, which is really appreciated,” he said.
As part of the campaign, eaters can pick up a small ‘passport’ booklet from any participating restaurant. They can register their passport’s code online at www.golobster. and become eligible to win daily prizes as they eat each dish and their passports are stamped by each restaurant.
Everyone who manages to eat all 22 different dishes in the campaign, and registers that fact on the website, will be eligible to win a special prize which has not been announced yet.
Chef Craig O’Neill with Brothers 2 shows off his restaurant’s contribution to this year’s Go Lobster campaign, a lobster bruschetta. In total 22 restaurants are participating in this year’s Go Lobster campaign, which is part of the annual Summerside Lobster Festival.