Go Lob­ster gets go­ing

Cam­paign re­turns with 22 dishes

The Guardian (Charlottetown) - - WEEKEND BUSINESS - BY COLIN MA­CLEAN

Lob­ster crepe, any­one? Or how about a lob­ster penne, lob­ster curry taco or lob­ster pizza?

And you can’t beat a tra­di­tional lob­ster roll.

For­tu­nately for lo­cal lob­ster lovers, they don’t have to choose just one.

The sec­ond an­nual Go Lob­ster cam­paign kicked off on July 1 and runs un­til July 31, at 22 par­tic­i­pat­ing restau­rants in the Summerside area. That to­tal is up from 18 par­tic­i­pat­ing es­tab­lish­ments last year.

The cam­paign, part of the Summerside Lob­ster Fes­ti­val, fea­tures a sig­na­ture lob­ster dish from each res­tau­rant and en­cour­ages cus­tomers to record which they’ve eaten for a chance to win prizes. All meals are un­der $20.

Don Quar­les, ex­ec­u­tive di­rec­tor of the fes­ti­val, said last year’s ini­tial event was a suc­cess.

“I was blown away with how things were re­ceived last year and the fact that 5,000 dishes were served last year is tes­ta­ment to that,” said Quar­les.

Chef Craig O’Neill at Broth­ers 2 res­tau­rant helped cre­ate one of those dishes.

Their con­tri­bu­tion is a lob­ster bruschetta ap­pe­tizer, topped with goat cheese on warm slices of baguette.

“We wanted to do some­thing dif­fer­ent, that peo­ple could share and have fun with,” he said, re­gard­ing the

in­spi­ra­tion to do an ap­pe­tizer.

“It’s my first year tak­ing part in (the cam­paign) but I think it’s a great op­por­tu­nity for ev­ery­one to try the lob­ster and sup­port lo­cal Is­land busi­nesses. We’re ex­cited to be a part of it,” he said.

Sean Moore, with Driftwood Heights res­tau­rant, is serv­ing a creamy lob­ster pap­pardelle in his es­tab­lish­ment.

He’s ex­cited about the amount of in­ter­est the cam­paign gar­nered in its first year and the po­ten­tial it has to pro­mote lo­cal eater­ies.

“The pro­gram is very good. It gives tourists and also lo­cals a chance to try dif­fer­ent restau­rants and it helps pro­mote ev­ery­body, which is re­ally ap­pre­ci­ated,” he said.

As part of the cam­paign, eaters can pick up a small ‘pass­port’ book­let from any par­tic­i­pat­ing res­tau­rant. They can register their pass­port’s code online at www.golob­ster. and be­come el­i­gi­ble to win daily prizes as they eat each dish and their pass­ports are stamped by each res­tau­rant.

Ev­ery­one who man­ages to eat all 22 dif­fer­ent dishes in the cam­paign, and reg­is­ters that fact on the web­site, will be el­i­gi­ble to win a spe­cial prize which has not been an­nounced yet.

Online: http://golob­ster.ca/#menu-list.

COLIN MA­CLEAN/TC MEDIA

Chef Craig O’Neill with Broth­ers 2 shows off his res­tau­rant’s con­tri­bu­tion to this year’s Go Lob­ster cam­paign, a lob­ster bruschetta. In to­tal 22 restau­rants are par­tic­i­pat­ing in this year’s Go Lob­ster cam­paign, which is part of the an­nual Summerside Lob­ster Fes­ti­val.

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