Scion dealership opening in P.E.I.

Charlottetown dealership part of expansion backed by Toyota in Canada

Residents in Prince Edward Island will soon have a new choice when it comes to their next vehicle purchase.

Scion Canada has announced it is expanding its presence across country, with more than 50 new Scion dealerships opening in Canada this past week.

P.E.I.’s Scion dealership is embedded in the existing Charlottetown Toyota space at 1 Superior Cres. The expansion means that almost 60 per cent of Toyota dealerships in Canada will have dedicated Scion displays.

With five models to choose from, Scion Canada brings Canadians an affordable lineup backed by Toyota, with choices like the tC and FR-S, as well as the soon-to-be available Scion iM five-door hatchback.

“This is a great time for Scion in Canada, and we’re anticipating a new wave of momentum for the brand,” said Cyril Dimitris, director, Scion Canada. “Scion is strengthening its commitment to Canada by seeking to engage and connect with customers in different ways, and bringing Scion closer to the homes of many Canadians is just the next step.”

When Scion launched in Canada, the brand set out to reach younger and new-to-Toyota customers. Five years later, with an average customer age of 37.5 years and 69 per cent of Scion buyers new to the Toyota Canada family, Scion achieved just that. This year, Scion is taking its next step in the brand’s evolution, with a new phase of dealer expansions.

The current total of 95 Scion dealerships in Canada will rise to 145 this month.

For more information on Scion Canada, visit www.scion.ca.