Scion deal­er­ship open­ing in P.E.I.

Char­lot­te­town deal­er­ship part of ex­pan­sion backed by Toy­ota in Canada

The Guardian (Charlottetown) - - BUSINESS -

Res­i­dents in Prince Ed­ward Is­land will soon have a new choice when it comes to their next ve­hi­cle pur­chase.

Scion Canada has an­nounced it is ex­pand­ing its pres­ence across coun­try, with more than 50 new Scion deal­er­ships open­ing in Canada this past week.

P.E.I.’s Scion deal­er­ship is em­bed­ded in the ex­ist­ing Char­lot­te­town Toy­ota space at 1 Su­pe­rior Cres. The ex­pan­sion means that al­most 60 per cent of Toy­ota deal­er­ships in Canada will have ded­i­cated Scion dis­plays.

With five mod­els to choose from, Scion Canada brings Cana­di­ans an af­ford­able lineup backed by Toy­ota, with choices like the tC and FR-S, as well as the soon-to-be avail­able Scion iM five-door hatch­back.

“This is a great time for Scion in Canada, and we’re an­tic­i­pat­ing a new wave of mo­men­tum for the brand,” said Cyril Dim­itris, di­rec­tor, Scion Canada. “Scion is strength­en­ing its com­mit­ment to Canada by seek­ing to en­gage and con­nect with cus­tomers in dif­fer­ent ways, and bring­ing Scion closer to the homes of many Cana­di­ans is just the next step.”

When Scion launched in Canada, the brand set out to reach younger and new-to-Toy­ota cus­tomers. Five years later, with an av­er­age cus­tomer age of 37.5 years and 69 per cent of Scion buy­ers new to the Toy­ota Canada fam­ily, Scion achieved just that. This year, Scion is tak­ing its next step in the brand’s evo­lu­tion, with a new phase of dealer ex­pan­sions.

The cur­rent to­tal of 95 Scion deal­er­ships in Canada will rise to 145 this month.

For more in­for­ma­tion on Scion Canada, visit

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