New colour­ful sig­nage to help Evan­ge­line area stand out

The Guardian (Charlottetown) - - COMMUNITY -

P.E.I.’s Evan­ge­line re­gion has al­ways stood out be­cause of its proud Aca­dian cul­ture and French lan­guage, a dis­tinct cui­sine, a strong co-op­er­a­tive and com­mu­nity spirit, ever-pop­u­lar fes­ti­vals and, of course, its lively fid­dle-based tra­di­tional mu­sic and its count­less mu­si­cians.

Now, thanks to new and colour­ful sig­nage, the re­gion will also stand out vis­ually.

Fol­low­ing its newly-adopted Aca­dian Mu­si­cal Vil­lages theme, the Evan­ge­line Tourism As­so­ci­a­tion has erected bilin­gual welcome signs at each en­try point to the re­gion as well as in­di­vid­ual com­mu­nity signs at the en­try of each of the 14 vil­lages and mu­nic­i­pal­i­ties of the re­gion.

The signs, all fea­tur­ing the four col­ors of the Aca­dian flag (red, white, blue and yel­low), de­pict 14 small houses as well as a few mu­si­cal notes.

A sec­ond type of sign is also avail­able for all mu­si­cal artists. These smaller signs, fea­tur­ing a key­board, a fid­dle, mu­si­cal notes and the Aca­dian flag, can be placed in a mu­si­cian’s yard or by the road­side to in­di­cate where a mu­si­cian lives.

Even­tu­ally, all the mu­si­cians who have these signs will have their mu­si­cal pro­file in­cluded on a fu­ture web­site.

These two ma­jor

ini­tia­tives were re­cently an­nounced dur­ing the of­fi­cial launch of the 2015 tourism sea­son in the area. Ré­jeanne Arse­nault, pres­i­dent of the Evan­ge­line Tourism As­so­ci­a­tion, ex­plained that the in­ten­tion of these signs is to cre­ate a strik­ing vis­ual im­age about the re­al­ity of the Evan­ge­line area that will stay with visi­tors.

“If you were to pass through our re­gion once the signs are all set up in the mu­si­cians’ yards, and you’d also see all the com­mu­nity signs, you couldn’t help but be struck by the dis­tinc­tive­ness of our area,” she said.

The as­so­ci­a­tion is also look­ing at two other ini­tia­tives for the cur­rent sea­son.

First, it will hire a pho­tog­ra­pher to take pic­tures through­out the area to cre­ate a col­lec­tion of photos for fu­ture pro­mo­tional pur­poses.

Se­condly, the as­so­ci­a­tion wants to im­ple­ment a stan­dard­ized tourist sur­vey to iden­tify where visi­tors are from and how they found out about the Evan­ge­line area.

The re­sults will help to de­ter­mine which mar­ket­ing ini­tia­tives are more ef­fec­tive and and where pro­mo­tional bud­gets should be spent. Ruby-throated hum­ming­birds in P.E.I. and across Canada - what they need to thrive is be­ing pre­sented at the Con­fed­er­a­tion Cen­tre Public Li­brary on July 15, 6:30 p.m. Join Cindy Cartwright, one of Canada’s fore­most hum­ming­bird re­searchers, founder and Lead Re­searcher of Hum­ming­birds Canada and lo­cal bi­ol­o­gist Brenda Pe­nak to learn more about these fas­ci­nat­ing birds. It is pre­sented in co-op­er­a­tion with the Is­land Na­ture Trust, City of Char­lot­te­town and TD Friends of the En­vi­ron­ment Foun­da­tion. A free Taste and Learn kale class will be held on Fri­day, July 17, 2-3 p.m., at the Allen Street Sobeys. Join the Sobeys di­eti­tian and learn new ways to pre­pare kale in tasty recipes you will en­joy. Sam­ples pro­vided. Call 902-566-4399 to register; space is lim­ited. A straw­berry and ice cream so­cial is at Winsloe United Church on Wed­nes­day, July 15, 4-6:30 p.m. Sand­wiches and sweets will also be served. Ad­mis­sion is adults, $8, chil­dren 12 and un­der, $4, preschool aged chil­dren - no charge. For tick­ets, call Faye, 902-368-1175 af­ter 5 p.m. T.O.P.S. PE #906 Cornwall meets Thurs­days in the base­ment of St. Fran­cis of As­sisi Church, 6:30-8 p.m. For more in­for­ma­tion, call Carol, 902-675-2198. T.O.P.S. Chap­ter 4848 mem­bers meet at Glen Stewart Pri­mary School, Stratford, on Thurs­days. Weigh-in: 6:30 p.m.; meet­ing: 7 p.m. Call 902-367-9474. A group meets for an in-depth study and dis­cus­sion of the text, A Course in Mir­a­cles, Fri­days, 7 p.m., 22 Garfield St., Char­lot­te­town. Call Jimmy, 902-566-1859 or email ching2tu@ya­hoo.com. So­cia­ble Bridge is Thurs­days, 7 p.m., at the Hav­i­land Club, 2 Hav­i­land St., Char­lot­te­town. Call 902218-4202. Bridge is Thurs­days 7 p.m. at Stan­hope Place, 2784 Bayshore Rd. Stan­hope. The cost is $3. West Roy­alty Com­mu­nity Cen­tre cards are Thurs­days, 7:30 p.m., with prizes and lunch. Ev­ery­one is welcome. Croki­nole is Thurs­days at the Hunter River Lions Hall, 7:30 p.m., with eight games, prizes and lunch for $4. No part­ner is needed. Stratford weekly Crib­bage, spon­sored by the Stratford Lions Club, is at the Cot­ton Cen­tre, 57 Bunbury Rd., Thurs­days, 7:30 p.m. Prizes are $100, $60 and $40. Ad­mis­sion: $6 per per­son; all are welcome. Pro­ceeds go to Lions’ com­mu­nity projects. Call 902-569-2409. Card par­ties are Thurs­days, 7:30 p.m., at the Milton Com­mu­nity Hall. Weekly card play is at the Sil­ver Threads Club in Souris, Fri­days, 7 p.m. Weekly card par­ties are ev­ery Fri­day, 7 p.m., at Hunter River Com­mu­nity Cen­tre. Ad­mis­sion is $2. Lunch is served. Winsloe Lions Fri­day night Crib is 7:30 p.m. at the Winsloe Lions Hall. There is a loonie pot and a 50/50 draw. Call Bruce, 902-6289094. Cards are Fri­days, 7:30 p.m., at the Olde Dun­staffnage Com­mu­nity Cen­tre. Low-im­pact ex­er­cise classes are at Tra­cadie Com­mu­nity Cen­tre, Thurs­days, 9:30 a.m. Call Frances Dougan, 676-2060. Youth yoga is at Now n Zen Yoga Stu­dio in Stratford, Thurs­days, 5 p.m. Pre-reg­is­tra­tion is re­quired. No ex­pe­ri­ence is nec­es­sary and it is suit­able for all fit­ness lev­els. For in­for­ma­tion, in­clud­ing cost, con­tact nan­cyyo­gapei@gmail.com or nownzen.ca. Ten­sion re­lease ex­er­cise class is Fri­days, 8:30 a.m., in Stratford. Pre­reg­is­ter at jdriscol­lot@gmail.com or call 902-569-3601.

SUB­MIT­TED PHOTO

Théodore Théri­ault, right, a mem­ber of the board of di­rec­tors of the Evan­ge­line Tourism As­so­ci­a­tion who de­signed the signs, hands a small per­form­ing artist sign to fid­dler Nor­man Arse­nault and pi­anist Paula Arse­nault, so that they can place it in their front yard. Other, much larger signs are be­ing placed at the en­try of each vil­lage and mu­nic­i­pal­ity of the Evan­ge­line re­gion.

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