The Guardian (Charlottetown)

Cogeco sells Metromedia to Bell Media

- The Canadian Press

MONTREAL — Cogeco Inc. says its radio subsidiary has sold its Metromedia advertisin­g division to Bell Media, owner of Astral Out of Home. Cogeco Metromedia specialize­s in the public transit sector, with traditiona­l and digital ad placements in Montreal Metro stations, on city buses, commercial parking lots and other locations. Cogeco (TSX:CGO) declined to provide the sale price, but said it purchased the operations in 2011 for $41 million.

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