Co­geco sells Metro­me­dia to Bell Me­dia

The Guardian (Charlottetown) - - BUSINESS - The Cana­dian Press

MON­TREAL — Co­geco Inc. says its ra­dio sub­sidiary has sold its Metro­me­dia ad­ver­tis­ing di­vi­sion to Bell Me­dia, owner of As­tral Out of Home. Co­geco Metro­me­dia spe­cial­izes in the pub­lic tran­sit sec­tor, with tra­di­tional and dig­i­tal ad place­ments in Mon­treal Metro sta­tions, on city buses, com­mer­cial park­ing lots and other lo­ca­tions. Co­geco (TSX:CGO) de­clined to pro­vide the sale price, but said it pur­chased the oper­a­tions in 2011 for $41 mil­lion.

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