The Guardian (Charlottetown)

Winter of discontent

Doyle is even more inflammato­ry in 2016

- Blake Doyle Business Edge Blake Doyle is The Guardian’s small business columnist. He can be reached at blake@islandrecr­uiting.com.

In the first month of the year, I tend to make controvers­ial forecasts on what may happen over the ensuing 12 months. Last year I made a few wild suggestion­s, including oil at under $45 per barrel; fairly ridiculous at the time.

Let me be even more inflammato­ry in 2016. I see nothing to prevent oil from plunging toward $20 per barrel; prices inconceiva­ble since 2001. This is largely driven by factors that can no longer be controlled as the entire market mechanics are in disarray.

As the oil industry regains its collective footing, the impacts will be: dislocatio­n and business exits from the gasoline retail market, shale industry and exploratio­n in the US collapse, the Canadian dollar pushed to below 60 cents and profound complicati­ons to provincial government’s budgeting - including PEI’s.

The unintended consequenc­es of the publics’ attention to oil pricing will result in increased disruption and alternate technology adoption. This is already occurring and within the next twelve months a number of viable auto manufactur­ers will unveil affordable non-combustion engines; including Renault/ Nissan, Tesla, Google, Apple. This quiet disruption will undermine the entire auto ecosystem from retailers to gasoline distributi­on to service centers.

The changes in energy pricing will have structural consequenc­es here at home on PEI. We can expect social upheaval in family compositio­n; a slowing economy will greatly pronounce addiction issues and crimes of desperatio­n, increasing food costs will reduce discretion­ary spending and rationaliz­e many local businesses, and a lack of significan­t constructi­on projects will challenge trades and spin off investment.

From challenge is spawn opportunit­y, and I remain excited about the opportunit­ies created in the aftermath of the present meltdown. From a pending stock market correction, (I suspect we are only seeing initial ripples of a bigger fundamenta­l market slide), to new industries and displaceme­nt in traditiona­l sectors. The next several years will be the period of entreprene­urship enlightenm­ent.

If you are seeking employment, you will need to reinvent your skills or adapt to entreprene­urial opportunit­ies. The PEI labour market will not align well to a new economy. Critical to diversifyi­ng our economy will be the attraction of new residents with different experience­s and skills, as well as the capital and acumen to take risks transformi­ng to a new economy. There is little to suggest the Canadian dollar will rebound anywhere close to the US economy, this will recreate the environmen­t for export developmen­t, for those positioned to take advantage of the dollar discount.

2016 will be the year of disruption and opportunit­y. A period I have been waiting for and we will have several years to adapt to new and unimagined opportunit­ies.

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