Dresses by GM?
One auto supplier is taking the term “ready to wear” to a whole new level.
Inteva Products commissioned a fashion designer to produce four gowns using the same thermoplastic material the maker of engineered components and systems places in the instrument panel surfaces of some General Motors vehicles.
The results were on display during a recent pop-up fashion show at the North American International Auto Show in Detroit.
Four models outfitted with formal dresses made from Inteva's Inteather strutted along a carpeted area. They passed by dumbfounded auto show attendees as well as the GMC Yukon and Sierra, both of which feature instrument panel surfaces made of the thermoplastic olefin material.