Dresses by GM?

The Guardian (Charlottetown) - - BUSINESS - THE AS­SO­CI­ATED PRESS

One auto sup­plier is tak­ing the term “ready to wear” to a whole new level.

In­teva Prod­ucts com­mis­sioned a fash­ion de­signer to pro­duce four gowns us­ing the same ther­mo­plas­tic ma­te­rial the maker of en­gi­neered com­po­nents and sys­tems places in the in­stru­ment panel sur­faces of some Gen­eral Mo­tors ve­hi­cles.

The re­sults were on dis­play dur­ing a re­cent pop-up fash­ion show at the North Amer­i­can In­ter­na­tional Auto Show in Detroit.

Four mod­els out­fit­ted with for­mal dresses made from In­teva's Inteather strut­ted along a car­peted area. They passed by dumb­founded auto show at­ten­dees as well as the GMC Yukon and Sierra, both of which fea­ture in­stru­ment panel sur­faces made of the ther­mo­plas­tic olefin ma­te­rial.

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