Crooks a top CEO
Peter Crooks of Canada’s Smartest Kitchen (CSK) at Holland College, has been named a top CEO by Atlantic Business Magazine.
The magazine’s Top 50 CEO Awards recognize the most accomplished business leaders in Atlantic Canada.
Crooks accepted the award recently at a ceremony in St. John’s, N.L.
A native of New Brunswick and a science graduate of Mount Allison University as well as Memorial University’s Faculty of Medicine, Crooks spent more than a decade in Toronto and Ottawa developing and honing his entrepreneurial skills.
He left the business office of the National Research Council’s Institute for Nutrisciences and Health to join CSK in 2012.
With a mandate to run CSK like a business from the college’s president, Crooks set out to build a multi-disciplinary team of chefs, scientists and business experts.
In five years, CSK has emerged as a leader in food product development and has earned an international reputation for its unique business model.
Crooks attributed the success of CSK to his team of chefs, food scientists and market experts.
“Our team is at the forefront of culinary and food trends globally, while embracing our down-home and friendly east coast culture in how we manage relationships with our clients,” Crooks said. “We really do know food very well, and take a global approach to providing solutions to local, regional and national companies.”
Crooks also dedicates one percent of his topline, and the CSK team, to address larger food issues related to youth and nutrition on Prince Edward Island.
CSK has supported over 100 companies from Atlantic Canada and around the world.