Tesla hir­ing 1,000 tech­ni­cians

Elec­tric car maker adding ser­vice cen­tres as Model 3 goes on sale

The Guardian (Charlottetown) - - BUSINESS -

Elec­tric car maker Tesla is ex­pand­ing its ser­vice op­er­a­tions and hir­ing more than 1,000 tech­ni­cians to meet ex­pected de­mand for its new Model 3 sedan.

The Model 3, cheaper than Tesla’s ex­ist­ing cars, goes on sale this month and is ex­pected to at­tract hun­dreds of thou­sands of new cus­tomers to the brand.

To ac­com­mo­date them, the com­pany is adding 100 new ser­vice cen­tres world­wide over the next year, bring­ing its to­tal num­ber of ser­vice cen­tres to 250. The new ser­vice cen­tres will be in ar­eas that have the most reser­va­tion-hold­ers for the Model 3.

Tesla also is adding 350 vans to its mo­bile ser­vice fleet, mostly in the U.S. The vans go to own­ers’ homes or of­fices and re­pair their cars while they wait, typ­i­cally for about one hour.

The vans are equipped with tools and re­place­ment parts as well as an espresso ma­chine, snacks and kids’ toys.

Un­til now, Tesla had around 30 mo­bile re­pair vans, which were used mostly in cases where the owner lived too far from a ser­vice cen­tre. About six months ago, the com­pany be­gan de­ploy­ing the vans in the San Fran­cisco area in or­der to ease the bur­den on its ser­vice cen­tres and see if they could help meet an­tic­i­pated de­mand for the Model 3. Cus­tomers were happy with the new ar­range­ment, so the com­pany de­cided to roll out mo­bile ser­vice in more lo­ca­tions.

At a start­ing price of $35,000, the Model 3 is about half the cost of Tesla’s two other mod­els. Tesla hasn’t said how many peo­ple hold re­fund­able, $1,000 reser­va­tions for the car. It has said it ex­pects to make 500,000 ve­hi­cles in 2018, up from 84,000 last year.

Like its stores, which are owned by the com­pany and not by fran­chised deal­ers, Tesla has up­ended the auto in­dus­try with its ser­vice model. Tesla CEO Elon Musk said sev­eral years ago that un­like tra­di­tional deal­er­ships, Tesla didn’t in­tend to make a profit on ser­vice and re­pairs. U.S. deal­ers made $110 bil­lion in ser­vice and parts sales last year, ac­cord­ing to the Na­tional Au­to­mo­bile Deal­ers As­so­ci­a­tion.

Tesla said it’s charg­ing the same amount for non-war­ranty re­pairs done at ser­vice cen­tres or through mo­bile vans. It hasn’t re­leased de­tails on the war­ranty plan for the Model 3, so it’s not yet clear if it will match Tesla’s other ve­hi­cles. The Model S and Model X have a four-year, 50,000-mile ve­hi­cle war­ranty and an eight-year bat­tery war­ranty with un­lim­ited miles.

HAND­OUT PHOTO COUR­TESY OF AP

Elec­tric au­tomaker Tesla has pro­duced its first Model 3 sedan, a highly an­tic­i­pated car be­cause it car­ries a rel­a­tively low sticker price. On Satur­day, CEO Elon Musk tweeted pic­tures of the car, which will cost $35,000 and can travel 215 miles on a sin­gle elec­tric charge.

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