A char­i­ta­ble strat­egy

Ad­vice can help peo­ple to make the best de­ci­sions and feel sat­is­fied about their giv­ing

The Guardian (Charlottetown) - - HEALTH -

Most Cana­di­ans want to have an im­pact in their com­mu­nity and help oth­ers and Is­landers are no ex­cep­tion, of­ten rank­ing among the most gen­er­ous prov­inces in mak­ing gifts to char­i­ties.

That was the mes­sage de­liv­ered to Is­land char­i­ties at a re­cent P.E.I. Ad­vo­cis meet­ing.

Paul Nazareth, vice-pres­i­dent, com­mu­nity en­gage­ment at Canada Helps, was in the prov­ince in­struct­ing a course for the Cana­dian As­so­ci­a­tion of Gift Plan­ning (CAGP). He also spoke at a P.E.I. Ad­vo­cis meet­ing to en­cour­age Is­land ad­vis­ers to start hav­ing deeper con­ver­sa­tion with their clients.

“Clients want to tell you what is im­por­tant to them and how they want to be re­mem­bered,” says Nazareth.

He told the au­di­ence that hav­ing that con­ver­sa­tion will only strengthen their re­la­tion­ship. He also noted tim­ing is key.

“Most Cana­di­ans do a bulk of their char­i­ta­ble giv­ing the last week of De­cem­ber be­fore the end of the tax year and slip cheques un­der the doors of their favourite char­i­ties or do­nate on­line be­fore the dead­line,” said Nazareth.

“If there is one mes­sage, I can give you to­day, that is to get your clients giv­ing from their

as­sets with the most cap­i­tal gains.”

He said many peo­ple in­vested in the stock mar­ket early in their life and those pub­li­cally traded se­cu­ri­ties have ap­pre­ci­ated in value. Trans­fer­ring shares with the high­est cap­i­tal gains to their favourite char­ity is a much more strate­gic way to make a donation than the tra­di­tional way of writ­ing cheques at the end of the tax year.

Daniel Martens, chair­man of P.E.I. Ad­vo­cis, said the talk was use­ful for his group.

“Our as­so­ci­a­tion pro­vides ed­u­ca­tional ses­sions for our mem­bers, and this topic is timely as we want to do more to help our clients make the best de­ci­sions and feel sat­is­fied about their giv­ing.”

He­len Chap­man, chair­woman of the P.E.I. Chap­ter for Cana­dian As­so­ci­a­tion of Gift Plan­ners, says CAGP is the only or­ga­ni­za­tion in Canada that brings to­gether char­i­ta­ble rep­re­sen­ta­tives with donor ad­vis­ers in one pro­fes­sional as­so­ci­a­tion.

“Is­land char­i­ties work closely with donors to ful­fil their char­i­ta­ble dreams so we were pleased to par­tic­i­pate in this ses­sion to help ed­u­cate on the dif­fer­ent types of gifts that are the most ben­e­fi­cial.”

SUB­MIT­TED PHOTO

He­len Chap­man, left, chair­woman of the P.E.I. chap­ter of the Cana­dian As­so­ci­a­tion of Gift Plan­ners (CAGP), and Daniel Martens, chair­man of P.E.I. Ad­vo­cis, welcomes Paul Nazareth, vice-pres­i­dent, com­mu­nity en­gage­ment at CanadaHelps, who was in the prov­ince re­cently in­struct­ing a one-day CAGP course on gift plan­ning. He was also the guest speaker at a P.E.I. Ad­vo­cis meet­ing on the topic of client phi­lan­thropy.

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