Bring­ing the heat

P.E.I. fit­ness fran­chise do­ing well in Dart­mouth with hopes of ex­pand­ing to Hal­i­fax side

The Guardian (Charlottetown) - - THE ISLAND - BY MITCH MAC­DON­ALD

Many Mar­itimers are feel­ing a good work­out burn thanks to a P.E.I. fit­ness fran­chise.

The Is­land-born 3rd De­gree Train­ing and Ac­tual Nu­tri­tion has seen a Dart­mouth fran­chise op­er­ate suc­cess­fully for nearly four years.

Co-founders Steve and Pam Col­lette are now look­ing at the pos­si­bil­ity of open­ing mul­ti­ple lo­ca­tions on the Hal­i­fax side of the mu­nic­i­pal­ity.

“It’s a fan­tas­tic mar­ket — Hal­i­fax and the HRM area. You get a dense pop­u­la­tion and it’s not a huge ge­o­graphic area. If you have a su­pe­rior product and work hard, the re­turn can be great,” said Steve.

The two started the self-de­scribed “anti-gym” by rent­ing out space be­fore open­ing their first lo­ca­tion in Strat­ford more than six years ago.

There are now fran­chises in Mon­tague, Summerside, Monc­ton and most re­cently Saint John.

The busi­ness fo­cuses on group classes with a mo­ti­va­tional at­mos­phere.

“I think, hon­estly, what makes us suc­cess­ful is we’re ev­ery­day peo­ple who love health and well­ness and love help­ing peo­ple. We’re for­tu­nate and blessed we get to do what we love for our liv­ing,” said Steve.

Dart­mouth was the first fran­chise ex­pan­sion, which is run by owner-op­er­a­tors Cara and Jon Bauld. Col­lette said the two have been quite suc­cess­ful in a com­pet­i­tive mar­ket­place and in­dus­try.

“They’re get­ting busier and busier,” said Steve, who also at­tributes the suc­cess to fran­chis­ing rather than fol­low­ing a cor­po­rate own­er­ship model.

“Rather than hav­ing some­one just work­ing there, you have owner­op­er­a­tors who are very in­vested in the busi­ness and it’s worked out won­der­fully.”

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