Uber launches map­ping ve­hi­cles ahead of fall roll­out

The Guardian (Charlottetown) - - BUSINESS -

VAN­COU­VER - A pop­u­lar ride-hail­ing com­pany wants to get the lay of the land as it gears up to hit the streets of Metro Van­cou­ver by the end of the year.

Uber Canada is launch­ing an ur­ban map­ping pro­gram this week. Twenty-five ve­hi­cles will travel around the re­gion gath­er­ing images and data about things like build­ing en­trances and traf­fic pat­terns.

The com­pany says the in­for­ma­tion will al­low it to bet­ter match cus­tomers with driv­ers, nav­i­gate the quick­est routes and come up with more ac­cu­rate tim­ing es­ti­mates. Van­cou­ver has long re­sisted the ar­rival of Uber, but B.C.’s pre­vi­ous Lib­eral gov­ern­ment said ear­lier this year it would work to al­low ride-hail­ing ser­vices by De­cem­ber.

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