The Guardian (Charlottetown)

Biz2Biz promotes success

Speakers include Alex MacLean, Paula Morand

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Organizers of the 12th annual Biz2Biz Expo are gearing up for another busy event, which takes place Thursday at the Eastlink Centre in Charlottet­own.

The annual Biz2Biz Expo is Atlantic Canadas premiere business to business showcase and networking event.

The expo provides the local business community the opportunit­y to network and showcase their products and services. It features hundreds of exhibitors, high profile keynote speakers, and a networking luncheon.

“With more than 125 exhibitors participat­ing, the Biz2Biz Expo provides an opportunit­y for our business community to network, and promote their products and services,” said Rory Francis, president of the Greater Charlottet­own Area Chamber of Commerce, which hosts the event.

This year’s keynote speaker is Paula Morand, who will offer her “truth told straight”approach to achieving bold sales. Morand’s talk is sponsored by Vogue Optical.

Alex MacLean, CEO of East Coast Lifestyle, presented by the Chamber’s BizUnder40 program, will share his entreprene­urial journey of turning a university project into a successful national brand.

His presentati­on, Behind the Brand, will include his university career journey where he switched from biology to business to follow his love of entreprene­urship. He will share his early stage growth of building a business while finishing university and the struggles and triumphs that came with taking on the entreprene­urial challenge. MacLean will also talk about successful marketing tactics, the power of social media, and using influencer­s to build a brand.

For over 23 years, Morand’s dreaming big and being bold approach to leadership building and revenue boosting has been shared worldwide. Having worked with more than 25,000 clients in 19 countries, her vibrant energy, humour and wisdom ignite individual­s, organizati­ons and communitie­s to lead change, growth and impact in a more bold fashion. A former radio personalit­y, author and award winning entreprene­ur, “Paula’s Bold Sales: Secrets of Super Achievers” will candidly reveal her proven sales accelerati­on tips, demonstrat­ing how to be successful in a competitiv­e sales world.

MacLean will present at 11 a.m. and Morand will begin her keynote address at 2:30 p.m.

“The chamber is thrilled to have Alex and Paula join us to offer their insights on entreprene­urial success and business growth,” said Francis.

The Greater Charlottet­own Chamber of Commerce presents the event with support from Atlantic Canada Opportunit­ies Agency and Innovation P.E.I. Biz2Biz Expo takes place on Thursday, Oct. 19 from 10 a.m. to 4 p.m. at the Eastlink Centre in Charlottet­own. Admission is free.

 ?? SUBMITTED PHOTO ?? Alex MacLean
SUBMITTED PHOTO Alex MacLean
 ?? SUBMITTED PHOTO ?? Paula Morand
SUBMITTED PHOTO Paula Morand

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