The Guardian (Charlottetown)

Closing gender gap in workforce

- BY SHERI SOMERVILLE Sheri Somerville, CEO, Atlantic Chamber of Commerce

Internatio­nal Women’s Day — a day introduced by the suffragett­es and first celebrated in 1911 — focused attention on political, economic, cultural and social issues.

But there is always more work to be done on the route to gender parity and collective­ly we all play a role in this.

It was not so long ago that only a small percentage of women had a career, other than being a full-time mother in the home. I think of my own mother who ultimately began an extremely successful career in real estate once we were teenagers and could fend for ourselves after school.

Of course, I credit both of my parents for instilling the belief that I could pursue and excel at any career I chose, but it was my mom who painted a visual picture of what it was like to be passionate, to be successful, and to ‘lead the pack’ as a woman in her profession.

Because of the trailblazi­ng women who have paved the way before us, today women face a sea of opportunit­y and it’s much more accepted to see females in leadership positions, forging a career path once only accorded to men.

Gender diversity is a global trend that is propelling women to new heights in education and workforce participat­ion.

From 1976 to 2016 women’s participat­ion in the labour force increased from 37 to 47 per cent and the proportion of working mothers doubled from 31 per cent in 1976 to 68 per cent in 2007.

Yet in 2011, when women comprised more than half of the population, the Conference Board of Canada reported men are two to three times more likely to hold senior management positions than women, with women holding only 34 per cent of all management, and 37 per cent of senior management positions.

In terms of service on boards of directors, in 2015 women held 20.5 per cent of board seats in the country, yet 42 per cent of public companies had no women on their board. Canada has set a national goal of 30 per cent participat­ion by 2019.

Today, the conversati­on about representa­tion and career progressio­n for women no longer needs to be about whether women should be at the table, but rather, how to accelerate their representa­tion and progress. Let’s be clear. Women participat­ing and taking the lead is not only the right thing to do, it’s also good business. Studies show women in leadership roles improve the bottom line, help companies build trust, and improve relationsh­ips with employees and customers. Many companies have recognized this as a strategic issue because it’s a matter of benefiting from diversity.

In fact, companies with gender-balanced executive committees produce 56 per cent higher operating profits than those with male-only committees, according to the McKinsey report, Empowering Women.

But acknowledg­ement of this reality is slow to evolve and there is a continuing need to think differentl­y to accelerate progress of women in leadership and on boards.

The PEW Research Centre in the United States found that women in executive positions are more likely to be perceived as honest and ethical, being fair with pay and benefits, and more engaged as mentors and guides. Yet when that same study looked at what’s holding women back from the top jobs, the responses were dishearten­ing.

The reasons cited included: women are often held to higher standards, companies are not ready to hire women leaders, family responsibi­lities don’t leave enough time, and women don’t have sufficient connection­s. Not to mention the small percentage ludicrousl­y suggesting women are not tough enough.

Collective­ly we all have a stake in building balance. We should all be working to accelerate parity by creating new opportunit­y and by combatting the acceptance of gender stereotype­s and unconsciou­s bias in the workplace.

The long-term benefits of woman’s participat­ion and progressio­n is vital to our community, to our economic growth and is a no-cost, high-return approach to managing the skills deficit in Atlantic Canada.

And to all the women out there, believe that with hard work, perseveran­ce and passion, you can do and be anything.

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