Firm tied to Facebook scandal defends work
The co-founders of a Canadian firm tied to the international Facebook data controversy argued Tuesday that their seven-employee political consultancy has never broken the law — and only offers electoral support comparable to traditional door-knocking, phone canvassing and lawn signs.
In testimony before a parliamentary committee, Jeff Silvester of B.C.-based Aggregate IQ also insisted his company’s services, which he said include digital ads, website creation and software development, are already widely used by Canada’s major political parties.
“We are not data harvesters by any stretch of the imagination and, certainly, we don’t do psychographic profiling or profiling of any other type,’’ he told the House of Commons committee. “We’re not psychologists, we’re tech guys.’’ Silvester also described AggregateIQ’s services as straightforward, saying they help political customers craft messages for online political ads and to effectively manage data that they’ve already collected themselves.
“We are not a practitioner of the so-called digital dark arts,’’ he said.
In recent weeks, however, allegations have surfaced that say the firm has been involved in something much bigger.
The appearance by Silvester, AggregateIQ’s chief operating officer, and CEO Zack Massingham came a couple of weeks after their Victoria firm was suspended by social-media giant Facebook following reports of its alleged connection to British political consultancy Cambridge Analytica.
AggregateIQ is also under investigation by privacy commissioners in Ottawa, B.C. and the United Kingdom for its alleged role in the controversy that has engulfed Cambridge Analytica, which has been accused of improperly using private Facebook information from millions of users to influence voters and give the “Leave’’ side a win in the U.K.’s 2016 Brexit referendum.
Cambridge Analytica has also been accused of using private Facebook data to help Donald Trump’s winning 2016 U.S. presidential bid.
The Cambridge Analytica controversy has forced policy-makers and regulators around the globe to consider how to better protect users’ online data. Facebook estimates the personal information of 622,161 users in Canada — and nearly 87 million worldwide — was accessed by Cambridge Analytica without authorization.
AggregateIQ was connected to the scandal following allegations made by Canadian data expert and whistle-blower Christopher Wylie, who was once a friend and colleague of Silvester and Massingham. Wylie worked for Cambridge Analytica.
Last month, Wylie told the media committee of the British parliament that he believed AggregateIQ drew on Cambridge Analytica’s databases when it worked on the Leave campaign.
He said the data could have been used to microtarget voters in the narrow referendum that eventually produced a win for the campaign fighting for Britain’s exit from the European Union.
Wylie said it was “incredibly reasonable’’ to say that AggregateIQ had a very significant role in the Leave side’s victory.