Still going strong
‘Avengers: Infinity War’ scores second best second weekend ever
After breaking opening weekend records, “Avengers: Infinity War” continued to dominate in its second weekend in theatres, but alternative programming like the romantic comedy “Overboard” also found an audience in what has historically been considered the “official” kick-off to the summer movie season.
The Walt Disney Co. said Sunday that “Avengers: Infinity War” will gross an estimated $112.5 million from North American theatres over the weekend, becoming the second highest grossing film in weekend two behind “Star Wars: The Force Awakens”’ $149.2 million and just slightly ahead of “Black Panther” ($111.7 million).
It’s a 56 per cent drop from its first weekend in theatres - less steep than the second weekend fall of “Avengers: Age of Ultron” (59.4 per cent) or “Captain America: Civil War” (59.5 per cent), but more than “Black Panther’s” uniquely soft 44.7 per cent sophomore weekend decline.
“We’re in uncharted territory again,” said comScore senior media analyst Paul Dergarabedian. “This is a second weekend number that many films would aspire to have on opening weekend.”
Globally, “Avengers: Infinity War” has now grossed over $1.2 billion and become the first film ever to cross the $1 billion mark in 11 days of release, and it has yet to even open in China.
There was little new competition this weekend in the blockbuster space, although there were a handful of other options, like “Overboard,” which came in a very distant second to “Avengers,” but still made a notable splash for a film its size.
MGM and Lionsgate’s Pantelion Films’ genderswapped remake of Garry Marshall’s 1987 comedy, “Overboard” scored the highestgrossing opening weekend for Pantelion Films with a betterthan-expected $14.8 million from 1,623 theatres. It’s already surpassed its modest mid-teens production budget.
Pantelion Films CEO Paul Presburger and Jonathan Glickman, president of the Motion Picture Group at MGM, both attribute the success to the star-power of Eugenio Derbez (“Instructions Not Included,” ”How to be a Latin Lover“) who helped developed the bilingual remake with an American star (Anna Faris) to appeal not just to his Hispanic fan base but all audiences.
The cast, including Derbez and Eva Longoria, helped promote the film on their social media accounts too.
“It’s great to have a large base especially in the wake of ‘Avengers,”’ Presburger said. “We have a movie out there that plays to families and all audiences that should have success into Mother’s Day and onwards.”
Although critics were not especially won over by “Overboard,” audiences gave the film a more favourable A- CinemaScore.
Third place went to “A Quiet Place,” which has grossed $159.9 million in five weeks in theatres, and fourth place to “I Feel Pretty,” now up to $37.8 million in weekend three. “Rampage” rounded out the top five with $4.6 million, bumping its domestic total to $84.8 million.