Storm, Schooners in the lead

Name of potential Halifax CFL team to be announced at Grey Cup event today in Edmonton

The contest to name Halifax’s proposed CFL team appears to be a “horse race” between Atlantic Schooners and Atlantic Storm, according to a businessman trying to land a franchise for Atlantic Canada’s largest city.

In an interview, Anthony LeBlanc of Maritime Football Partnership wouldn’t say what name has the upper hand, although many believe Schooners is the odds-on favourite to be announced today at an event during Grey Cup festivities in Edmonton.

“I’m surprised that it is as close as it is,” LeBlanc said of the contest.

Maritime Football put forward an initial list of four possible names this month: The Atlantic Admirals, Convoy, Storm and Schooners.

People who have laid down season ticket deposits have also had the opportunity to submit their own team names, and at least two – Privateers and Destroyers – proved intriguing, said LeBlanc.

He said Privateers was a particular favourite, although it ultimately can’t be used.

“Unfortunately, (Privateers) has already been secured by the lacrosse team that is coming to town,” he said.

The exclusive contest is part of a season ticket drive launched two weeks ago.

LeBlanc said his group has received more than 5,000 deposits to date, which for $50 places fans on a priority list for season ticket membership and seat selection on a first-come, first-served basis.

“When you factor in the notion that we have not done any paid marketing to date it’s a pretty phenomenal number,” said LeBlanc. “I met with the CFL Board of Governors last week and they were happily surprised with the results.”

LeBlanc said details outlining a broader campaign would also be announced during today’s event.

He has previously said it is important to get a “nice base” of season ticket holders to help fill a proposed 24,000-seat stadium, and he feels 12,000 is an achievable goal.