NewLeaf, Jump On plan to col­lect bids on un­sold flights

The Hamilton Spectator - - BUSINESS -

SASKATOON — Canada’s new­est dis­count air­line says it will let trav­ellers bid on un­sold seats.

NewLeaf says the idea is part of a part­ner­ship with Cal­gary-based com­pany Jump On Fly­aways.

Roger Je­witt, CEO of Jump On, says a lot of air­line seats fly empty be­cause air­lines use com­pli­cated rev­enue man­age­ment tech­niques to max­i­mize their seat rev­enue. He says Jump On’s busi­ness model is to col­lect bids on po­ten­tially un­sold seats, and let the air­lines con­sider the best bid.

He says it is con­ceiv­able a per­son could be the only bid­der on a par­tic­u­lar seat and get the flight for $1, though the com­pany’s web­site notes air travel part­ners will con­sider “rea­son­able” bids and can de­cline them.

Jump On opened its on­line por­tal for NewLeaf ’s 11 routes on July 19. Des­ti­na­tions in­clude Hamil­ton, Saskatoon, Regina, Ed­mon­ton, Winnipeg, Ab­bots­ford, Hal­i­fax, Kam­loops, Moncton, Kelowna and Vic­to­ria. NewLeaf is the first air­line to part­ner with them.

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