206-day Twit­ter cam­paign pays off



— For more than 200 days, Span­ish golfer Ser­gio Gar­cia was the sub­ject of a re­lent­less Twit­ter cam­paign from one of his big fans.

Mark John­son, a 40-year-old English­man, just wanted one thing: To be Gar­cia’s cad­die for a day.

Us­ing the hash­tag “Let me cad­die for you” on each oc­ca­sion, John­son sent Gar­cia a daily tweet — some funny, some in­for­ma­tive, some des­per­ate — from July 9 but got no re­sponse the first 205 times.

Even­tu­ally, on Day 206, Gar­cia re­lented.

“OK,” the world No. 15 posted to John­son, “I think I found the per­fect day for you to get the taste of car­ry­ing my bag & make your dream come true! Are you ready?”

A date was agreed: Wed­nes­day, Sept. 27, the pro-am ahead of the Bri­tish Masters.

“I no­ticed him the first time from the first tweet he posted at me,” Gar­cia said on Tues­day, speak­ing from the Dubai Desert Clas­sic. “I thought it was quite funny and it was very sin­cere, and ob­vi­ously I was won­der­ing how long it was go­ing to keep go­ing.”

It ended up be­ing nearly seven months.

“He showed a lot of per­se­ver­ance and a lot of strength and en­ergy and stuff through­out it,” Gar­cia said.

“I’m sure it will be a great ex­pe­ri­ence for him, and you know, also for us.”

John­son gave an in­sight into his life in many of his cre­ative tweets to Gar­cia, in­clud­ing his favourite food (chicken pasta bake with gar­lic bread) and his fam­ily (he has been mar­ried for 15 years). One of his tweets was a selfie, with Gar­cia about to play a shot on a TV screen in the back­ground.

John­son even said he would turn the 37-year-old Gar­cia into a ma­jor cham­pion one day.

It won’t be long be­fore they are meet­ing face to face.

“I guess there will be no more daily tweets,” John­son tweeted at the weekend. “Many thanky­ous Ser­gio Gar­cia for mak­ing my dream come true I am feel­ing very lucky!”


For more than 200 days, Ser­gio Gar­cia was the sub­ject of a re­lent­less Twit­ter cam­paign from one of his big fans.

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