Nord­strom to drop Ivanka Trump’s cloth­ing, ac­ces­sories line

The Hamilton Spectator - - BUSINESS - THE AS­SO­CI­ATED PRESS

Nord­strom says it will stop sell­ing Ivanka Trump cloth­ing and ac­ces­sories.

The Seat­tle-based de­part­ment store chain said Thurs­day that the de­ci­sion was based on the sales per­for­mance of the first daugh­ter’s brand, The Seat­tle Times re­ported.

The move comes amid a week­long cam­paign known as “Grab Your Wal­let,” which has been call­ing for a boy­cott of re­tail­ers that carry Ivanka Trump or Don­ald Trump mer­chan­dise. In Novem­ber, Nord­strom posted a re­sponse on Twit­ter to a shop­per’s let­ter call­ing for the com­pany to stop sell­ing the brand, say­ing, “We hope that of­fer­ing a ven­dor’s prod­ucts isn’t mis­un­der­stood as us tak­ing a po­lit­i­cal po­si­tion; we’re not.”

A Nord­strom spokesper­son didn’t say whether the de­ci­sion to stop buy­ing the brand was per­ma­nent, only that they make buy­ing de­ci­sions each sea­son. Nord­strom also said it of­fers thou­sands of brands and cuts about 10 per cent each year based per­for­mance.

The Ivanka Trump brand was no longer listed on the com­pany’s web­site Thurs­day evening, and a search of her prod­ucts on the site turned up just a few pairs of shoes, all of which had been marked down in price.

“I am ab­so­lutely thrilled, and I know the vast ma­jor­ity of Grab Your Wal­let par­tic­i­pants will be as well,” said Shan­non Coul­ter, a co­founder of Grab Your Wal­let.

Ivanka Trump’s in­de­pen­dent life­style brand pro­motes her image as a suc­cess­ful work­ing mother and part­ners with com­pa­nies to make the branded blush pink dresses and trendy booties of­fered in mul­ti­ple de­part­ment stores.

Her busi­ness has also come un­der fire af­ter she ap­peared on CBS’s “60 Min­utes” wear­ing a nearly $11,000 gold bracelet from her jew­elry line and some­one from the com­pany sent pho­tos from the in­ter­view, seek­ing free pub­lic­ity.

She said on Face­book in Jan­uary she would take a for­mal leave of ab­sence from her brand and from the Trump Or­ga­ni­za­tion but said she was confident both busi­nesses would con­tinue to thrive.


A worker cleans the win­dows of the Ivanka Trump Col­lec­tion in the lobby of Trump Tower in New York.

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