Fit­ness, nu­tri­tion and life­style coach­ing

A weekly pro­file of one of Hamil­ton’s grow­ing num­ber of young pro­fes­sion­als

The Hamilton Spectator - - BUSINESS -

Name: Adam Lloyd Age: 32 Po­si­tion: Owner-oper­a­tor of ALP Train­ing In­sti­tute (ALP-TI); hu­man per­for­mance and life­style coach

Job de­scrip­tion: As the owner-oper­a­tor of a new hy­brid-style high per­for­mance gym in Stoney Creek, I over­see all busi­ness oper­a­tions and ser­vices, along with the web­site and so­cial me­dia accounts. While I don’t per­son­ally train as many clients now, I’m still a coach at heart and con­tinue to work with a small list of elite ath­letes and ex­ec­u­tive clien­tele at ALP-TI, as well as of­fer­ing an on­line nu­tri­tion and life­style coach­ing pro­gram through Pre­ci­sion Nu­tri­tion. I’m also a con­sul­tant for the Ari­zona Coy­otes of the NHL, over­see­ing the phys­i­cal de­vel­op­ment and nu­tri­tional habits of their drafted prospects.

Is this the job you thought you’d be do­ing? While in uni­ver­sity, not at all. Af­ter in­juries plagued my ca­reer as a base­ball player and I lost my ath­letic scholarships, I wanted to help peo­ple avoid the same train­ing mis­takes I made as a youth. I went to uni­ver­sity with the goal of be­com­ing a sports doc­tor, but quickly re­al­ized I’d rather help peo­ple pre­vent in­juries. This is what led me to start this jour­ney — first as a per­sonal trainer at a lo­cal gym in St. Catharines, work­ing very hard with some of the best men­tors an as­pir­ing en­tre­pre­neur could ever ask for. Then as the di­rec­tor of mul­ti­ple fa­cil­i­ties and now — a decade later — own­ing a lo­cal gym and work­ing with peo­ple all over the world.

Ad­vice to oth­ers on launch­ing a ca­reer: Find and fol­low what you’re pas­sion­ate about. If it feels like work, you’re prob­a­bly not pas­sion­ate about it. When you find what you’re pas­sion­ate about, find a men­tor. Learn as much as you can. Do not be afraid to fail; an­tic­i­pate it, learn from it and do bet­ter next time.

Roots: Born and raised in Nova Sco­tia. I’ve al­ways ap­pre­ci­ated the friendly com­mu­nity at­mos­phere a smaller city of­fers. My fam­ily moved to Cam­bridge in the late ’90s. I then moved to St. Catharines to go to Brock Uni­ver­sity, where I started a suc­cess­ful per­sonal train­ing busi­ness. In July 2013 my wife (girl­friend at the time), fell in love with Hamil­ton/ Stoney Creek while tak­ing a stroll along the Con­fed­er­a­tion Beach Trail. We moved to Stoney Creek (this was ini­tially ex­pected to be a “stopover” be­fore mov­ing closer to the GTA), in Au­gust 2013. But we quickly re­al­ized the charm­ing small com­mu­nity vibe — com­bined with the pow­er­house Hamil­ton as a whole is be­com­ing — was the per­fect place to set­tle down and build our roots. We’re proud to call our­selves Hamil­to­ni­ans.

Face­book sta­tus: @ALP­train­in­gin­sti­tute (ALP Train­ing In­sti­tute) ; @ALP­train­ing

Twit­ter han­dle: @ALP_Train­ing

iPhone, An­droid or BB? An­droid

Re­cent tweet or FB up­date: Short video of mem­bers crush­ing their work­out at ALP-TI.

Net­works: Mo­hawk Col­lege, Ab­so­lute Re­ha­bil­i­ta­tion & Well­ness, Hamil­ton Jr. Bull­dogs (hockey), Stoney Creek Sabres (hockey), True Hamil­to­nian

Favourite restau­rant in the down­town: The Mule

Best fea­ture of life in Hamil­ton: Great bal­ance of out­door spa­ces com­bined with amaz­ing restau­rants all over the city.

What would make Hamil­ton a bet­ter city: Con­nect­ing with those on the “other side.” It’s as if the city has been di­vided into quad­rants (north, south, east, west). It’s all Hamil­ton. It’s all a great city. I’m a big be­liever in sup­port­ing lo­cal cul­ture, work­ing to­gether, sup­port­ing one an­other.

Con­tacts: adam@alp­train­in­gin­sti­; www.alp­train­in­gin­sti­ ; @alp­train­ing_in­sti­tute (In­sta­gram); 289-246-9000

Quote: “Peo­ple don’t care about what you know or do, un­til they know you care. Demon­strate a gen­uine de­sire to care for oth­ers and you’ll be amazed how oth­ers will care about you and what you do.”

If you know a Young Pro­fes­sional who would make a good can­di­date for this Hamil­ton pro­file se­ries, send an email to shen­der­son@thes­


Adam Lloyd is a con­sul­tant for the Ari­zona Coy­otes, over­see­ing the phys­i­cal de­vel­op­ment and nu­tri­tional habits of their drafted prospects.

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