TAKE FIVE FOR INNOVATION
UNDERSTANDING YOUR CUSTOMER’S DIGITAL BUYING JOURNEY
Follow your customer: Each element of your digital strategy should support where, when, how and why your customers search for and buy your product.
Highlight your value proposition:
Your customers’ priorities should be reflected in the centre of your home page. Don’t make them work to figure out if they’re in the right place!
Evaluate social media:
Define goals for each platform you use. Evaluate effort versus reward: do more of what’s working, less of what isn’t.
Produce unique, varied content:
Posting duplicate content across web and social platforms doesn’t reflect an understanding of your customer’s unique online behaviour. You’ll also take a hit on Google searches.
The competition isn’t always right:
Don’t assume that if your competitor is in a certain digital space, you should be, too. They might not be paying attention to what’s working for them. INSPIRED BY MARIE WIESE’S RECENT DIGITAL MARKETING WORKSHOP