TAKE FIVE FOR INNOVATION

UNDERSTANDING YOUR CUSTOMER’S DIGITAL BUYING JOURNEY

Follow your customer: Each element of your digital strategy should support where, when, how and why your customers search for and buy your product.

Highlight your value proposition:

Your customers’ priorities should be reflected in the centre of your home page. Don’t make them work to figure out if they’re in the right place!

Evaluate social media:

Define goals for each platform you use. Evaluate effort versus reward: do more of what’s working, less of what isn’t.

Produce unique, varied content:

Posting duplicate content across web and social platforms doesn’t reflect an understanding of your customer’s unique online behaviour. You’ll also take a hit on Google searches.

The competition isn’t always right:

Don’t assume that if your competitor is in a certain digital space, you should be, too. They might not be paying attention to what’s working for them. INSPIRED BY MARIE WIESE’S RECENT DIGITAL MARKETING WORKSHOP