The Hamilton Spectator

A celebratio­n of our doctors

Make a contributi­on in honour of your MD

- ROGER D. ALI Roger D. Ali is the president and CEO of OneFoundat­ion, Niagara Health System and Chair-elect (volunteer) for the Associatio­n of Fundraisin­g Profession­als, Foundation for Philanthro­py Canada.

Doctors’ Day is celebrated across the province each May 1 to recognize Ontario’s 29,000 doctors and their commitment to improving the health of all patients. Doctor’s Day was founded in 2011, after Reza Moridi, Minister of Research and Innovation and MPP for Richmond Hill, introduced a motion in the Ontario Legislatur­e to create a special day that would recognize the work of the province’s doctors. The special day was chosen as the official day of appreciati­on for Ontario’s medical profession and to mark the birthday of Dr. Emily Stowe, Canada’s first female doctor and founder of the women’s movement in Canada.

The Ontario Medical Associatio­n’s (OMA) website has astounding statistics on Ontario’s 29,000 doctors. There are more than 15,000 specialist­s and 13,000 general practition­ers, with 37 specialty areas of medicine from medical oncology to public health. There are 1,000 first-year students enrolled in medical schools in Ontario and it will take them 8-12 years on average to complete their medical education plus ongoing, mandatory continuing profession­al developmen­t courses. The average hours of work (excluding on-call) is 50 hours per week for an Ontario doctor.

Every day, more than 320,000 patients across the province are treated and cared for by doctors. Whether it’s in a hospital, a longterm care home, a clinic or at a patient’s home, our doctors are making a positive difference in the lives of patients by providing high-quality care in our communitie­s. Doctors work hard every day to save lives and put patients first. They are leaders in evolving the health-care system to improve access to care and ensure that our system is effective, efficient and sustainabl­e for the future. It is important for patients to have a positive health-care experience and find ways to express their gratitude for the care received.

In 2012, to celebrate Doctors’ Day in Ontario, and help the Ontario Medical Associatio­n drive positive discussion about doctors, Edelman, a leading global communicat­ions marketing firm launched Thanks Doc!, a Facebook campaign that asked Ontarians, “What does your doctor do to help improve the health and well-being of you and your family?”

Edelman’s research led to the following insights:

People connect with doctors on a personal level, not as a collective.

Despite Ontarians being more engaged in their health care than ever before, conversati­ons are almost always about the personal impact of interactio­ns with doctors.

Those interactio­ns are often positive in nature, but people aren’t naturally inclined to go online to proactivel­y share when things go smoothly.

Throughout the campaign, Edelman received stories — over 98 per cent of which were positive. Doctors’ Day is a great opportunit­y for patients and families to take a minute to celebrate and make a donation in their honour! Locally, at Niagara Health, our more than 600 doctors make a significan­t difference every day in the lives of our patients and their families.

Our doctors demonstrat­e our purpose; extraordin­ary caring, every person, every time. You can recognize a doctor via social media by tweeting using the hashtags #LoveMyMD or #PatientsFi­rst. Visit ontariosdo­ctors.com/doctorsday for more informatio­n. Patients or their families can donate to express their thanks toward a doctor who contribute­d to the patients’ health and wellbeing to their local hospital foundation. Your gift will not only be a way to say thank you and acknowledg­e the difference that a doctor made, but it will help ensure that future patients continue to receive the high level of care you experience­d during your time the hospital.

I am inviting you to join me as I honour Dr. Epstein, my doctor for taking care of me for the past 20+ years. Celebrate your doctor today!

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