Sur­vey says Cana­di­ans play­ing more music

The Hamilton Spectator - - A&E -

Blast­ing songs through a smart­phone is be­com­ing an in­creas­ingly pop­u­lar habit for Cana­dian music fans. A new sur­vey by Nielsen Music Canada found that about 53 per cent of lis­ten­ers said they play their favourite tunes on their phone in a typ­i­cal week. That rep­re­sents growth of 19 per­cent­age points from a year ago, driven in part by the pop­u­lar­ity of stream­ing music ser­vices. The data comes as part of Nielsen’s broader study of lis­ten­ing habits in its an­nual “Canada Music 360” sur­vey. Among other key find­ings, the sur­vey showed that au­di­ences are spend­ing more time with music. On av­er­age, re­spon­dents said they played 32 hours of music weekly, about eight hours more than last year. Other shifts of­fered a sign of the times. Fewer re­spon­dents said they played digital music from a down­loaded col­lec­tion. The dip was a slight three per­cent­age points to 38 per cent, but it re­flects sales de­clines that have af­fected digital re­tail­ers like Ap­ple’s iTunes. Only a quar­ter of Cana­dian re­spon­dents said they played a com­pact disc in a typ­i­cal week. But Nielsen found 64 per cent of re­spon­dents still tuned into a ter­res­trial ra­dio sta­tion in the early part of this year, a small in­crease of three per­cent­age points from last year.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.