Ama­zon re­freshes tablet lineup

The Hamilton Spectator - - BUSINESS - THE WASH­ING­TON POST

Ama­zon has cut the price of its Fire HD 8 tablet by $10, with an up­graded model that will be avail­able next month for $80 (all fig­ures US).

The com­pany also an­nounced a new ver­sion of the 7-inch Fire tablet, which will keep its $50 price tag. It also in­tro­duced two new ver­sions of its tablet for chil­dren — a $100 up­date to its Fire 7 Kids Edi­tion and new $130 Fire HD 8 Kids Edi­tion — and a lim­ited pro­mo­tion that will slice 20 per cent off for any­one who buys at least three Fire de­vices at once.

The price cut comes as Ama­zon and other man­u­fac­tur­ers try to set­tle on the right price for a tablet. Ap­ple re­cently dropped the price of its cheap­est iPad to $330 — far above what Ama­zon is of­fer­ing — in an ac­knowl­edg­ment that peo­ple aren’t as ea­ger to up­date their tablets as they are their smart­phones.

Ama­zon also seems to know that you aren’t sure if you can jus­tify buy­ing a new tablet. It’s try­ing to make them cheap enough that you might not care.

Tablets have be­come a tricky prod­uct for many gad­get-mak­ers to ad­dress, as en­thu­si­asm for the de­vices con­tin­ues to cool.

Anal­y­sis firm IDC re­cently re­ported that sales of tablets are down 8.5 per cent from the same time in 2016.

Ship­ments of Ama­zon tablets, IDC said, are down 8 per cent from the same time last year.

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