Hear­ing aids are your way back into the con­ver­sa­tion.

The Hamilton Spectator - - LOCAL -

Many peo­ple have trou­ble catch­ing what’s be­ing said in a con­ver­sa­tion. Miss­ing words can be frus­trat­ing and some peo­ple de­cide it’s eas­ier not be­ing part of a con­ver­sa­tion at all. With­draw­ing is a way of cop­ing with not hear­ing well. But it doesn’t have to be that way. Hear­ing aids can help those with hear­ing loss get back into the con­ver­sa­tion so that they can be fully en­gaged and so­cial again. The abil­ity to ac­cu­rately un­der­stand spo­ken words is called “speech com­pre­hen­sion.” It’s a com­plex process in­volv­ing sev­eral ar­eas in the brain – and most im­por­tantly – our hear­ing. As we age and our hear­ing changes, it be­comes not only harder to hear speech, it also takes more ef­fort to un­der­stand what’s be­ing said. Add to the mix peo­ple speak­ing at the same time in a group, or back­ground noise, Re­main part of the con­ver­sa­tion with the new Phonak Virto™ B - Ti­ta­nium hear­ing aids. and it can be­come very dif­fi­cult to hear. For­tu­nately, stud­ies show that peo­ple who wear hear­ing aids are able to un­der­stand speech bet­ter than peo­ple with hear­ing loss who don’t. When hear­ing is im­proved the brain can do its job pro­cess­ing the sounds that make up speech. New hear­ing aid tech­nol­ogy, such as the Phonak Virto B-Ti­ta­nium, is de­signed to help un­der­stand speech even in a group con­ver­sa­tion or when there is a lot of back­ground sound. Hear a con­ver­sa­tion with ease and con­fi­dence, whether it’s at a restau­rant or busy meet­ing. The Phonak Virto B-Ti­ta­nium is the small­est cus­tom hear­ing aid from lead­ing man­u­fac­turer Phonak. Durable and strong, the sleek shell not only looks like the best tech­nol­ogy, it is small for those who pre­fer dis­cre­tion. Con­nect Hear­ing doesn’t want you to miss a word. Reg­is­ter for a pro­fes­sional hear­ing test to­day. There’s ab­so­lutely no cost. Call 1.888.408.7377 or visit con­nect­hear­ing.ca/ti­ta­nium.

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