Ap­ple ends cheap­est iPods af­ter years of iPhone ex­pan­sion

The Hamilton Spectator - - BUSINESS - MARK GURMAN

Af­ter years of be­ing out­sold by the iPhone, the ven­er­a­ble iPod has taken a big step to­ward even­tual obliv­ion. Ap­ple said Thurs­day it was dis­con­tin­u­ing two of the cheap­est iPod mod­els: the nano and shuf­fle.

The two prod­ucts have been re­moved from the Ap­ple on­line store and will van­ish from re­tail lo­ca­tions as well. Ap­ple de­moted the iPod’s place­ment in its re­tail stores a cou­ple of years ago, mov­ing the de­vices to the com­pany’s ac­ces­sory shelves. The $149 nano and $49 shuf­fle were last up­dated with new colours in 2015, but the nano hasn’t been re­vamped since 2012 while the shuf­fle hasn’t been re­designed since 2010.

“To­day, we are sim­pli­fy­ing our iPod lineup with two mod­els of iPod touch now with dou­ble the ca­pac­ity start­ing at just $199 and we are dis­con­tin­u­ing the iPod shuf­fle and iPod nano,” Ap­ple said in a state­ment.

The orig­i­nal iPod ar­rived in 2001. It wasn’t the first dig­i­tal mu­sic player but it up­ended the mu­sic in­dus­try and put 1,000 songs in your pocket. The shuf­fle hit the mar­ket in 2005 as the first iPod with faster flash stor­age and with­out a screen, while the nano was in­tro­duced later in the year as a re­place­ment for the then-pop­u­lar iPod mini. Both went through sev­eral re­designs in their early years be­fore be­ing sup­planted by iPhone.

The iPod touch, the com­pany’s high­est sell­ing iPod and once re­ferred to by Steve Jobs as an iPhone with­out the phone, re­mains on sale. The com­pany up­dated the de­vice’s stor­age ca­pac­i­ties on Thurs­day, dis­con­tin­u­ing the 16GB and 64GB mod­els and low­er­ing the price of the 32GB and 128GB op­tions to $199 and $299, re­spec­tively.

Ap­ple dis­con­tin­ued the iPod clas­sic in 2014, a large iPod with a “click wheel” that looked most like the orig­i­nal model. Ap­ple chief ex­ec­u­tive of­fi­cer Tim Cook said at the time that the clas­sic was dis­con­tin­ued be­cause the com­pany was un­able to source the nec­es­sary parts. Nonethe­less, with the suc­cess of the iPhone, the lack of an App Store and ser­vices like iCloud and Ap­ple Mu­sic, the non-touch iPods have be­come less use­ful to both Ap­ple and con­sumers.

Ap­ple, based in Cu­per­tino, Calif., has sold more than 400 mil­lion iPods so far, while the iPhone sur­passed a bil­lion units sold in July 2016.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.