Manag­ing the mes­sage work be­hind suc­cess­ful restau­rant group

The Hamilton Spectator - - BUSINESS -

Name: Pa­tri­cia Savoie Age: 28 Po­si­tion: Brand man­ager with Lo­cal Restau­rant Group (the HAMBRGR lo­ca­tions on Ot­tawa Street and King William, and FSH & CHP). Job de­scrip­tion: The short ver­sion: I main­tain the voice of our brands and cre­ate re­la­tion­ships. The longer ver­sion: I am re­spon­si­ble for mon­i­tor­ing mar­ket trends, over­see­ing ad­ver­tis­ing and mar­ket­ing ac­tiv­i­ties to en­sure the right mes­sage is de­liv­ered for our restau­rants and cre­at­ing a last­ing im­pres­sion among our tar­get mar­ket. Is this the job you thought you’d be do­ing?

Grow­ing up, I was the artsy kid. I was al­ways do­ing or think­ing about some­thing cre­ative whether it be paint­ing or writ­ing po­etry or sewing. When I was 10, a friend and I started mak­ing doll clothes from left­over scraps of fab­ric; we called our project the Fash­ion Craze and tried to mar­ket the prod­ucts to our friends. I’m grate­ful that I pur­sued post-sec­ondary ed­u­ca­tion for ad­ver­tis­ing and pub­lic re­la­tions, be­cause my skills have de­vel­oped ten­fold since 1999.

Though I had a gen­eral idea of what I wanted from my ca­reer, I never ex­pected to be in a po­si­tion where I’m able to do so many of the things that I love every day. Through school we’re told to iden­tify the one thing that you ex­cel at and seek out a ca­reer that fo­cuses on that strength. If you’re a writer, you write. If you’re a de­signer, you de­sign.

I think it’s non­sense. I see my­self as some­one that can ap­ply creativ­ity to strat­egy and I’m in­cred­i­bly for­tu­nate to have found an op­por­tu­nity that al­lows me to ap­ply my skills and en­cour­ages my creativ­ity col­lec­tively every day. Ad­vice to others on launch­ing a ca­reer:

Your dream ca­reer likely won’t come to you in the most con­ven­tional way and that’s not al­ways a bad thing. In my ex­pe­ri­ence, go­ing to the net­work­ing events, tak­ing the cards, vol­un­teer­ing and iden­ti­fy­ing op­por­tu­ni­ties for my­self that weren’t oth­er­wise ob­vi­ous were all es­sen­tial in get­ting to where I am now. Roots: I left my tiny home­town of White River, Ont., in the sum­mer of 2010 af­ter be­ing ac­cepted into Mo­hawk Col­lege. I hadn’t pre­vi­ously vis­ited Hamil­ton and didn’t have much knowl­edge about the city, other than its prox­im­ity to Toronto. It wasn’t un­til my sec­ond year of post-sec­ondary that I ven­tured to down­town Hamil­ton and de­cided from that mo­ment on that I would re­main in Hamil­ton af­ter school. Seven years later, I am more in love now with the city than I ever have been. Twit­ter han­dle: @pa­tri­cia_ savoie Net­works: Down­town Hamil­ton BIA Plan­ning and Beau­ti­fi­ca­tion com­mit­tee co-chair. Favourite restau­rant in the down­town:

A friend of mine in­tro­duced me to Pho Dau Bo on Can­non Street right af­ter mov­ing to Hamil­ton and it’s been my go-to, fast, ca­sual lunch spot ever since. Best fea­ture of life in Hamil­ton:

The cul­ture. Com­ing from a small town of about 600 peo­ple, you get used to the re­la­tion­ships you build, even if it’s just a ca­sual wave or smile as you walk past them. Hamil­ton, although half a mil­lion peo­ple in size, shares many of the same char­ac­ter­is­tics. The big city with the small town feel­ing. It truly feels like home. What would make Hamil­ton a bet­ter city:

Hamil­ton has the peo­ple in place to help it in reach­ing its full po­ten­tial. Coun. Matthew Green is an ex­cel­lent ex­am­ple of a highly re­spected in­di­vid­ual that wants the best for this city and its peo­ple for gen­er­a­tions to come. As a par­ent and a young pro­fes­sional, just like Mr. Green, I re­spect that and can’t wait for my daugh­ter and me to be part of the evo­lu­tion of this great city. Con­tacts: savoiepa­tri­cia­ Quote: Be mem­o­rable. It re­ally is as easy as reach­ing in for a hand­shake and say­ing, “Hi, my name is so and so. Plea­sure to meet you.”

If you know a Hamil­ton Pro­fes­sional who would make a good can­di­date for this pro­file se­ries, send an email to shen­der­son@thes­


Pa­tri­cia Savoie is a brand man­ager with Lo­cal Restau­rant Group. Savoie feels in­cred­i­bly for­tu­nate to be able to use her creativ­ity every day.

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